Search Engine Marketing (SEM) Specialist

• Plan, execute, and optimize global paid search campaigns across Google Ads, Bing, and other relevant networks
• Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategy
• Create and test ad copy, landing page messaging, and extensions to improve engagement and conversion rates
• Manage and refine bidding strategies and budgets to achieve performance targets across campaigns
• Continuously monitor key performance metrics such as CPC, CTR, Quality Score, and conversion rate, identifying optimization opportunities
• Conduct A/B testing on ads, landing pages, and targeting to maximize ROI
• Collaborate with content, analytics, and digital teams to align SEM initiatives with broader marketing goals
• Partner closely with the Marketing Analyst to review performance data, uncover insights, and implement ongoing optimizations to improve effectiveness
• Stay current with search engine trends, platform updates, and emerging SEM best practices, including the ever changing Google updates such as the use of AI and intent data
• Prepare performance reports and insights to guide ongoing strategy and share with stakeholders

• Bachelor’s degree in Marketing, Business, or related field
• 3–5 years of hands-on experience managing paid search campaigns (Google Ads, Microsoft Ads)
• Google Ads certification strongly preferred
• Demonstrated success in achieving measurable performance targets (CPC, CPA, ROAS)
• Strong analytical and Excel skills
• experience with Google Analytics or other reporting platforms
• Detail-oriented, with the ability to manage multiple campaigns and budgets simultaneously
• Excellent communication and collaboration skills

Experience in analytical or life sciences a plus but not a necessity