Search Engine Marketing (SEM) Manager

The SEM Manager is a core member of Backbone’s paid media team, responsible for the strategy, execution, and optimization of paid search campaigns on behalf of our clients. This role partners closely with client strategists and internal channel teams to develop cohesive, full-funnel search strategies across Google and Microsoft Ads. As Backbone’s search expert, this person brings both platform mastery and strategic thinking to every account — connecting keyword intent, audience signals, and creative messaging to drive real business outcomes for active lifestyle and outdoor brands. The position requires the ability to translate detailed data into actionable insights and client-ready recommendations. The ideal candidate has managed mid-to-large SEM accounts in an agency or in-house environment, thrives in a collaborative team culture, and brings genuine curiosity and enthusiasm to a fast-moving channel.