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Be an active member of an industry leading cross-disciplinary team of engineers, data scientists and analysts operating one of the world’s largest paid search programs. Participate in large multinational marketing campaigns. Identify scalable SEM growth opportunities. Analyze marketing data to identify actionable insights. Work collaboratively with data scientists and engineers to improve tools and processes. Improve and optimize landing pages to optimize performance. Stay abreast of the latest developments in SEM. Design, execute, analyze, and scale testing outcomes. Telecommuting permitted 100%.
Job Responsibility
Be an active member of an industry leading cross-disciplinary team of engineers, data scientists and analysts operating one of the world’s largest paid search programs
Participate in large multinational marketing campaigns
Identify scalable SEM growth opportunities
Analyze marketing data to identify actionable insights
Work collaboratively with data scientists and engineers to improve tools and processes
Improve and optimize landing pages to optimize performance
Stay abreast of the latest developments in SEM
Design, execute, analyze, and scale testing outcomes
Requirements
Master's degree in Marketing, Business, Computer Science, Information Technology, Economics, or related field (or foreign equivalent) and two (2) years of experience in the job offered or in a SEM Analyst-related occupation
Demonstrable experience working as an SEM Analyst for large, complex e-commerce data driven sites
Demonstrable experience utilizing Search Engine Marketing platforms, including Google AdWords and Bing Ads
Demonstrable experience analyzing large amounts of data and producing actionable insight
Demonstrable experience working on SEM across multiple international markets and running and interpreting creative and bidding tests, including A/B tests
Demonstrable expertise with Excel or Google sheets including utilizing pivot tables to conduct data analysis and dashboard platforms for performance reporting