Search Engine Marketing Analyst Job at Tripadvisor (Needham)

New

Search Engine Marketing (Sem) Analyst

Be an active member of an industry leading cross-disciplinary team of engineers,...

Location

United States , Needham

Salary:

80642.00 USD / Year

Tripadvisor

Expiration Date

Until further notice

Requirements

Employer will accept a Master’s degree in Marketing, Business, Computer Science, Information Technology, Economics, or related field and one (1) year of experience in the job offered or in a Search Engine Marketing (SEM) Analyst-related occupation.
Working as a Paid Marketing Analyst for large, complex e-commerce data driven sites
Utilizing Paid Marketing platforms, including Google AdWords and Bing Ads
Analyzing large amounts of data and producing actionable insight
Working on paid marketing across international markets
Running and interpreting creative and bidding tests, including A/B tests
Demonstrated expertise with excel or Google sheets including utilizing pivot tables to conduct data analysis and dashboard platforms for performance reporting.

Job Responsibility

Be an active member of an industry leading cross-disciplinary team of engineers, data scientists and analysts operating one of the world’s largest paid search programs
Participate in large multinational marketing campaigns
Identify scalable SEM growth opportunities
Analyze marketing data to identify actionable insights
Work collaboratively with data scientists and engineers to improve tools and processes
Improve and optimize landing pages to optimize performance
Stay abreast of the latest developments in SEM
Design, execute, analyze, and scale testing outcomes.

Fulltime

New

Search Engine Marketing (SEM) Analyst

Be an active member of an industry leading cross-disciplinary team of engineers,...

Location

United States , Needham

Salary:

81200.00 USD / Year

Tripadvisor

Expiration Date

Until further notice

Requirements

Master's degree in Marketing, Business, Computer Science, Information Technology, Economics, or related field (or foreign equivalent) and two (2) years of experience in the job offered or in a SEM Analyst-related occupation
Demonstrable experience working as an SEM Analyst for large, complex e-commerce data driven sites
Demonstrable experience utilizing Search Engine Marketing platforms, including Google AdWords and Bing Ads
Demonstrable experience analyzing large amounts of data and producing actionable insight
Demonstrable experience working on SEM across multiple international markets and running and interpreting creative and bidding tests, including A/B tests
Demonstrable expertise with Excel or Google sheets including utilizing pivot tables to conduct data analysis and dashboard platforms for performance reporting

Job Responsibility

Be an active member of an industry leading cross-disciplinary team of engineers, data scientists and analysts operating one of the world’s largest paid search programs
Participate in large multinational marketing campaigns
Identify scalable SEM growth opportunities
Analyze marketing data to identify actionable insights
Work collaboratively with data scientists and engineers to improve tools and processes
Improve and optimize landing pages to optimize performance
Stay abreast of the latest developments in SEM
Design, execute, analyze, and scale testing outcomes

Fulltime

Search Engine Marketing Specialist

We are seeking a Search Engine Marketing (SEM) Specialist to manage and optimize...

Location

Poland , Kraków

Salary:

Not provided

PerkinElmer

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Business, or related field
3–5 years of hands-on experience managing paid search campaigns (Google Ads, Microsoft Ads)
Google Ads certification strongly preferred
Demonstrated success in achieving measurable performance targets (CPC, CPA, ROAS)
Strong analytical and Excel skills
experience with Google Analytics or other reporting platforms
Detail-oriented, with the ability to manage multiple campaigns and budgets simultaneously
Excellent communication and collaboration skills

Job Responsibility

Plan, execute, and optimize global paid search campaigns across Google Ads, Bing, and other relevant networks
Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategy
Create and test ad copy, landing page messaging, and extensions to improve engagement and conversion rates
Manage and refine bidding strategies and budgets to achieve performance targets across campaigns
Continuously monitor key performance metrics such as CPC, CTR, Quality Score, and conversion rate, identifying optimization opportunities
Conduct A/B testing on ads, landing pages, and targeting to maximize ROI
Collaborate with content, analytics, and digital teams to align SEM initiatives with broader marketing goals
Partner closely with the Marketing Analyst to review performance data, uncover insights, and implement ongoing optimizations to improve effectiveness
Stay current with search engine trends, platform updates, and emerging SEM best practices, including the ever changing Google updates such as the use of AI and intent data
Prepare performance reports and insights to guide ongoing strategy and share with stakeholders

What we offer

Private healthcare including dental care
Life and long-term disability insurance
MyBenefit Cafeteria system
Multisport Card
Social Fund Subsidies
Home Office allowance
Tuition reimbursement
Referral awards
Internal career development opportunities in multiple business areas
Day off to celebrate your birthday, and up to 3 additional days of vacation by length of service in the company

Search Engine Marketing (SEM) Specialist

We are seeking a Search Engine Marketing (SEM) Specialist to manage and optimize...

Location

United Kingdom , High Wycombe

Salary:

Not provided

PerkinElmer

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Business, or related field
3–5 years of hands-on experience managing paid search campaigns (Google Ads, Microsoft Ads)
Google Ads certification strongly preferred
Demonstrated success in achieving measurable performance targets (CPC, CPA, ROAS)
Strong analytical and Excel skills
experience with Google Analytics or other reporting platforms
Detail-oriented, with the ability to manage multiple campaigns and budgets simultaneously
Excellent communication and collaboration skills

Job Responsibility

Plan, execute, and optimize global paid search campaigns across Google Ads, Bing, and other relevant networks
Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategy
Create and test ad copy, landing page messaging, and extensions to improve engagement and conversion rates
Manage and refine bidding strategies and budgets to achieve performance targets across campaigns
Continuously monitor key performance metrics such as CPC, CTR, Quality Score, and conversion rate, identifying optimization opportunities
Conduct A/B testing on ads, landing pages, and targeting to maximize ROI
Collaborate with content, analytics, and digital teams to align SEM initiatives with broader marketing goals
Partner closely with the Marketing Analyst to review performance data, uncover insights, and implement ongoing optimizations to improve effectiveness
Stay current with search engine trends, platform updates, and emerging SEM best practices, including the ever changing Google updates such as the use of AI and intent data
Prepare performance reports and insights to guide ongoing strategy and share with stakeholders

Search Engine Optimization (SEO) Specialist

The ideal candidate should have decent communication skills and be able to imple...

Location

Salary:

Not provided

Autus Digital Agency

Expiration Date

Until further notice

Requirements

3+ years of experience as SEO Manager or similar role
Good understanding of SEO best practices
Proficiency with: Web analytics tools such as Google Analytics, Google Webmaster Tools
Advanced knowledge of the fundamentals of the search engine industry, including but not limited to: crawlers, relevance ranking criteria, keyword research, competitive analysis, content management systems, and performance scorecards, search algorithms, and current SEO trends
Knowledge of HTML and website administrations
Ability to create and manage the content calendars
Ability to identify and resolve problems
Ability to organize, manage, and prioritize tasks
Ability to lead a team of multiple SEO analysts
Experience in managing large enterprise or E-Commerce websites preferred

Job Responsibility

Develop new SEO tests and strategies
Present SEO strategies and projects to internal stakeholders & the clients
Understanding client requirements and maintaining high levels of client satisfaction by achieving targets
Monitor and analyse web analytics dashboards and report trends/highlights to SEO – Head
Timely execution of SEO strategies to meet the client’s business targets, without compromising on the quality of work
Keep up-to-date with the latest SEO trends, strategies, and algorithm changes
Perform keyword research and competitive analysis
Understand and implement technical SEO audits and changes
Execute on-page optimizations
Implement changes in content management systems (CMS)

Marketing Analyst

We’re looking for a sharp, curiosity-driven Marketing Analyst who can turn messy...

Location

Sweden , Stockholm

Salary:

Not provided

Lovable

Expiration Date

Until further notice

Requirements

Strong experience with marketing attribution models (MMM, MTA, incrementality, first/last touch, position-based models) and Lifetime Value modelling
Can analyze and provide insights for the team to optimize performance across influencer, affiliate, paid social, paid search, and lifecycle channels
Knows how to evaluate marketing campaigns end-to-end: tracking, data quality, incrementality, ROI, and long-term value
Comfortable working in SQL, spreadsheets, and analytics tools—and can translate complexity into simple, actionable insights
Energized by digging into messy data, identifying what matters, and helping marketing spend smarter

Job Responsibility

Own attribution modeling across marketing channels
evaluate and refine how we measure impact across influencer, affiliate, ads, partnerships, and organic
Analyze influencer and affiliate performance, including cohort behavior, lift testing, creative patterns and partner quality
Review full-funnel marketing metrics (CAC, LTV, ROAS, retention, payback periods) and provide insights that guide daily and long-term decision-making
Calculate ROI for campaigns, channels, sponsorships, creators, and affiliates—and recommend where to scale, pause, or experiment
Build dashboards, automated reports, and alerting that keep the team aligned on channel performance and marketing health
Identify trends in traffic, spend and conversion—flagging opportunities for growth and areas of risk
Partner with engineering to ensure proper tracking and event implementation (UTMs, pixels, events, conversions)
Run incrementality tests, lift studies, and channel experiments that inform attribution assumptions and improve media efficiency
Provide continuous insights on what’s working, what’s not, and what to test next—turning data into clear narratives and recommendations

Fulltime

Marketing Analyst

WONGDOODY is hiring a part-time Marketing Analyst to support a high-profile digi...

Location

Canada , Toronto

Salary:

Not provided

WongDoody

Expiration Date

Until further notice

Requirements

5 or more years of experience as a data analyst, BI analyst, or similar role, ideally in an agency, marketing, digital experience or product environment
Fluent in data analysis and cleaning using SQL, spreadsheets, and preferably Python or R
Comfortable integrating multiple data sources and maintaining data quality
Think analytically, notice patterns and anomalies, and work with care and precision
Communicate clearly and turn technical analysis into practical recommendations
Work well independently and in teams and can juggle priorities in a project-driven environment
Understand core statistical concepts such as A/B testing, significance, and regression
Hands-on experience with at least one web analytics platform such as Google Analytics or Adobe Analytics
Experience analyzing digital marketing performance across channels
Knowledge of attribution models, customer segmentation, LTV analysis, or predictive analytics

Job Responsibility

Develop measurement and learning frameworks that evaluate performance and support continuous improvement
Analyze website, campaign, product, and user experience data to identify trends, risks, and opportunities
present and provide these recommendations during monthly client reviews
Track and report website KPIs, producing dashboards, scorecards, and executive summaries
Collect, clean, and manage data from multiple sources to create reliable datasets
Build and maintain dashboards and reports using BI and visualization tools
Conduct ad hoc analyses such as segmentation, testing, funnels, and cohort analysis
Partner with creative, UX, product, and account teams to translate insights into web strategy and design
Ensure data integrity through governance, validation, documentation, and privacy practices
Manage priorities and timelines and communicate findings to non-technical stakeholders

Parttime

Senior Analyst, SEM Bidding

We are looking for a Senior Search Analyst to work on data-led analytical elemen...

Location

United Kingdom , London

Salary:

Not provided

Tripadvisor

Expiration Date

Until further notice

Requirements

Bachelor's degree in Business / Maths / Statistics or a related quantitative field
2+ years experience working in a data analytics position, preferably in a digital marketing environment
Ability to turn complex data into compelling storytelling and actionable recommendations
Expertise in interrogating data using SQL and writing custom SQL queries, and understanding of database structures
Understanding of statistical analysis techniques used for experimental design such as regression analysis, hypothesis testing, multivariate analysis and time series analysis
Experience using AI tools in your day-to-day workflow, with a genuine eagerness to expand your knowledge and application of AI within SEM, data and bidding
Excellent verbal and written communication skills to effectively present findings, explain complex concepts and influence stakeholder decisions making
Ability to manage multiple projects, prioritize tasks and meet deadlines while maintaining a high level of accuracy and attention to detail
Has a genuine passion for learning and self-improvement, continuously seeking out new opportunities to expand knowledge and skills
Prior exposure to Paid Search, Bidding, and Marketing KPIs is a strong plus

Job Responsibility

Produce original analyses to identify and explore opportunities to optimize our search engine marketing (SEM) bidding strategies towards maximizing revenue
Seek out and implement improvements to our existing automated paid marketing systems
Plan and execute measurement tests and experiments to evaluate the impact of different bidding strategies and apply findings to improve performance
Apply analytical techniques to measure the true return of our SEM spend
Collaborate closely with cross-functional teams such as Marketing and Data Science/Machine Learning to align on strategies, share insights, and ensure objectives are met
Check on marketing performance daily and regularly report outward to the wider team and upward to the leadership team about trends, wins, and future plans
Leverage AI tools and technologies for day-to-day tasks & systems to enhance efficiency, generate insights and streamline workflows
Stay informed and proactively implement emerging ad technologies, best practices in media systems management and bidding optimization, process improvements and automation to enhance performance

What we offer

Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
Work your way with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you'd like or as required by your team
Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work
Donation matching. Give back? Give more! We match qualifying charitable donations annually
Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs
Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you
Travel perks. We believe that travel is employee development, so we provide discounts and more
Employee assistance program. We're here for you with resources and programs to help you through life's challenges
Health benefits. We offer great coverage and competitive premiums
Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates

Fulltime

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Search Engine Marketing Analyst

Job Responsibility

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What we offer

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