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Search & Discovery Marketing Manager for SEO/GEO

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Blackbaud

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Location:
United States of America

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Category:
-

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Contract Type:
Not provided

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Salary:

77700.00 - 104500.00 USD / Year
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Job Description:

At Blackbaud, we’re evolving how people find, trust, and engage with our brand in the age of AI. As search transforms from traditional queries to AI-generated answers, we’re seeking an innovative Search & Discovery Manager to lead the charge. This role is for a forward-thinking search leader who thrives at the intersection of organic visibility, structured data, and artificial intelligence. You’ll shape a strategy that goes beyond traditional search—driving visibility across AI-powered engines like ChatGPT, Perplexity, and Gemini, while also activating brand presence in the places where LLMs learn: Reddit, Quora, YouTube, and other trusted open platforms. This is more than SEO. It’s reimagining how people discover truth in a world shaped by AI.

Job Responsibility:

  • Lead and evolve Blackbaud’s search & discovery strategy across web content, blogs, product pages, and knowledge hubs—with a focus on AI-powered discovery
  • Extend organic visibility strategy to platforms that influence LLM training and responses, including Reddit, Quora, YouTube, LinkedIn and other public forums
  • Use generative AI tools and SEO platforms for keyword discovery, content optimization, and performance analysis
  • Optimize content for SERP visibility, featured snippets, and emerging answer engine platforms (e.g., ChatGPT, Perplexity, Gemini)
  • Develop frameworks for schema markup, structured data, and content alignment with AI model preferences
  • Collaborate with content, product marketing, brand and web teams to create strategic SEO/GEO roadmaps and content action plans for prioritized terms and prompts to scale search visibility and improve traffic quality
  • Stay ahead of evolving trends in AI search and apply insights to strategy and execution
  • Build performance dashboards and connect SEO/AEO efforts to measurable business outcomes, including pipeline and revenue impact

Requirements:

  • 5+ years of experience leading SEO in a B2B SaaS environment
  • Deep understanding of on-page SEO, technical SEO, and content optimization strategies
  • Familiarity with AEO (Answer Engine Optimization) principles and structured data best practices
  • Experience managing or contributing to content visibility on platforms like Reddit, Quora, YouTube, and other LLM-relevant ecosystems
  • Proficient with tools like Semrush, Ahrefs, Clearscope, Screaming Frog, and generative AI platforms (ChatGPT, Claude, Gemini, Perplexity)
  • Demonstrated ability to grow organic traffic and improve search rankings at scale
  • Strong analytical and experimentation mindset with a focus on ROI and business alignment
  • Exceptional collaboration and communication skills across cross-functional marketing and product teams
  • Enthusiasm for learning, adapting, and leading in an evolving AI-driven search ecosystem
What we offer:
  • Medical, dental, and vision insurance
  • Remote-first workforce
  • 401(k) program with employer match
  • Flexible paid time off
  • Generous Parental Leave
  • Volunteer for vacation
  • Opportunities to connect to build community and belonging
  • Pet insurance, legal and identity protection
  • Tuition reimbursement program

Additional Information:

Job Posted:
January 20, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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