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Salesforce Marketing Cloud Specialist

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , Springfield

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

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Job Description:

Robert Half is seeking an experienced Salesforce Marketing Cloud (SFMC) Specialist for a contract engagement with one of our healthcare industry clients. This role is ideal for a marketing automation professional who excels at building, optimizing, and managing data‑driven campaigns within SFMC to support patient engagement, provider communications, and organizational growth initiatives.

Job Responsibility:

  • Develop, execute, and optimize multi‑channel campaigns within Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and Mobile Studio
  • Build and maintain dynamic, personalized email templates, automations, and customer journeys aligned with healthcare communication standards
  • Collaborate with marketing, CRM, analytics, and compliance teams to translate business requirements into scalable SFMC solutions
  • Manage subscriber data, segmentation, and audience targeting to ensure accurate and compliant outreach
  • Monitor campaign performance, generate insights, and recommend improvements to enhance engagement and conversion
  • Ensure all communications adhere to HIPAA, privacy, and healthcare regulatory guidelines
  • Troubleshoot technical issues related to data flows, automations, and integrations
  • Support ongoing platform enhancements, documentation, and best‑practice governance

Requirements:

  • Proven experience working with Salesforce Marketing Cloud in a hands‑on technical capacity
  • Strong proficiency with Email Studio, Journey Builder, Automation Studio, Content Builder, and Contact Builder
  • Experience with SQL for segmentation, data extensions, and automation logic
  • Familiarity with AMPscript and/or HTML/CSS for email personalization and template development
  • Understanding of healthcare communication requirements, compliance considerations, and patient‑centric messaging
  • Ability to analyze campaign data and translate insights into actionable recommendations
  • Strong communication skills and the ability to collaborate with cross‑functional teams in a fast‑paced contract environment
What we offer:
  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
March 26, 2026

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