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As our Data Analyst & Insights Specialist, you are the architect of our marketing intelligence. You ensure that our global campaigns are built on a foundation of high-quality, high-integrity data. By bridging the gap between raw data and actionable insights, you enable us to move beyond simple automation into true data-driven decision-making, ensuring every interaction Randstad has with talent and clients is relevant and impactful. your typical day includes: Data Auditing: Monitoring processes and systems to manage data quality, ensuring production data is flawless for every active campaign. Performance Analysis: Deep-diving into campaign and journey data to identify trends, bottlenecks, and opportunities for optimization. Data Integration: Working to seamlessly integrate CRM systems and external databases with Salesforce Marketing Cloud to create a 360-degree view of our audience. Visualization & Reporting: Building intuitive reports and data visualizations that translate complex datasets into clear stories for our marketing and leadership teams.
Job Responsibility
Identifying and implementing advanced segmentation opportunities to improve campaign targeting
Validating data integrity and personalization strings to ensure a premium user experience
Supporting stakeholders with data-related technical issues and infrastructure needs
Collaborating with global analytics and marketing teams to improve data models feeding our Business Intelligence (BI) tools
Troubleshooting and resolving complex data-related issues through rigorous analysis
Setting up automated reporting for journeys and campaigns to track real-time performance
Requirements
4+ years of experience in a Data Engineer, Data Analyst, or similar technical analytics role
SQL Expert: Advanced working knowledge of SQL and deep experience with relational databases
Platform Experience: Prior experience within a Salesforce Marketing Cloud (SFMC) environment is highly preferred
Pipeline Architect: Proven experience building and optimizing data pipelines, architectures, and complex data sets
Global Mindset: Ability to work effectively in a fast-paced, complex, and multicultural environment
What we offer
competitive salary
variable pay for performance
option to take part in Randstad's success through our employee Share Purchase Plan
growth and development opportunities in a fast changing global environment
an environment that promotes work life balance: flexibility with intentionality