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We are looking for an experienced Salesforce Marketing Cloud Account Engagement (Pardot) SME to support a high-impact marketing automation initiative. This is a hands-on, fast-moving contract role where you’ll optimize email templates, rebuild automations, and enhance marketing-to-sales integration within Salesforce.
Job Responsibility:
Re-create and optimize Pardot email templates with dynamic content and personalization
Build or rebuild audience segmentation using Pardot lists, automation rules, and Salesforce data
Design and implement a custom UTM capture solution using APIs and Salesforce APEX triggers
Configure External Actions to support real-time sales alerts and Sales Cloud integrations
Implement personalization for subject lines, sender profiles, and “from name” settings
Ensure all solutions align with attribution reporting, data integrity, and Salesforce best practices
Requirements:
Strong hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot)
Salesforce development experience, including APEX and REST APIs
Experience integrating marketing automation with Salesforce Sales Cloud
Knowledge of UTM tracking, marketing attribution, and campaign analytics
Ability to work independently and deliver quickly in a deadline-driven environment
Nice to have:
Salesforce certifications: Pardot Specialist
Salesforce Developer
Experience with marketing-to-sales handoff workflows