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PEXA is seeking an experienced Salesforce Marketing Cloud & Account Engagement (SFMC + MCAE) Manager to own and optimise our end-to-end marketing automation capability across the UK business. This is a hands-on role spanning Salesforce Marketing Cloud and Marketing Cloud Account Engagement (Pardot), responsible for designing, executing, and continuously improving data-driven customer journeys across the full lifecycle - from acquisition and onboarding to nurture, retention, and cross-sell. You’ll work closely with Marketing, Sales, Product, IT and Salesforce Operations to deliver joined-up, insight-led customer experiences at scale.
Job Responsibility:
Own the day-to-day operation and evolution of SFMC and MCAE
Define and deliver the marketing automation and journey roadmap
Act as the SME, embedding best practice and driving platform adoption
Design and optimise multi-step journeys using: Journey Builder (SFMC), Engagement Studio (MCAE)
Build automations for segmentation, triggers, and data management
Translate marketing strategies into personalised lifecycle communications
Own integrations across SFMC, MCAE, Salesforce Sales & Service Cloud, and the PEXA website
Maintain data quality, lifecycle alignment, and audience models
Partner with Salesforce Operations on data models and enhancements
Define KPIs and success measures across journeys and campaigns
Deliver reporting on engagement, conversion, and pipeline impact
Lead testing and optimisation to continuously improve performance
Own consent, deliverability, data hygiene, QA, and documentation
Create templates, playbooks, and reusable journey frameworks
Train and support marketing users across both platforms
Requirements:
5–8 years’ experience in marketing automation, CRM, or lifecycle marketing