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Salesforce Marketing Cloud Campaign Specialist

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Capital One

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Location:
United States , McLean ▼

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

106700.00 - 146100.00 USD / Year
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Job Description:

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an experienced Salesforce Marketing Cloud (SFMC) Campaign Specialist. The Capital One US Card Business is transforming Marketing Operations to be a catalyst, enabling business teams to achieve their goals through the adoption of journey orchestration and marketing automation capabilities supported by well managed delivery processes. This exciting new role will be responsible for consulting with Strategy Leads to design journeys, build audiences and test campaigns to ensure well managed deployments. This associate will play a critical role in the transformation and modernization of owned-digital channel marketing for Card, bringing together consultation and tactical subject matter expertise in email marketing best practices.

Job Responsibility:

  • Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences
  • Design and execute cross-channel SFMC journeys based on Marketer requirements
  • Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns
  • Partner with CapitalOne MarTech leads for support related to new capability development, platform integrations and / or omni-channel execution
  • Evangelize the spirit of transformation across the team
  • Establish a network of help and strong relationships across partners (business, creative, martech, data, operations, etc.) to deliver efficient and effective campaigns

Requirements:

  • Bachelor’s Degree or Military experience
  • At least 2 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud or other marketing & messaging tools
  • At least 2 years of experience leveraging SQL queries to build target audiences
  • Exceptional subject matter expertise in email marketing best practices, experience owning multi-audience email campaigns on a global scale, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions
  • SQL, HTML, and CSS experience required

Nice to have:

  • 3+ years of journey orchestration experience in Financial Services or other regulated industry
  • 3+ years experience with Salesforce Marketing Cloud, Hightouch , or other CDP and enterprise MAPs
  • 3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
  • BPM, Lean, PMP Certifications
  • 2+ years leveraging Workfront or other project management systems
  • 2+ years of Risk Management experience
  • Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist
  • Experience writing and editing SSJS
What we offer:
  • comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
  • performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)

Additional Information:

Job Posted:
December 30, 2025

Employment Type:
Fulltime
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