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Our company is seeking an experienced Salesforce Marketing Cloud Architect to lead the design and execution of strategic digital marketing initiatives across Salesforce Marketing Cloud, web, digital platforms, and personalization engines. As a digital leader, you will drive cross-channel campaign architecture, develop customer journeys, and oversee platform integrations to maximize personalization, engagement, and business value. This role also manages the digital data & research team, supporting broader marketing and digital engagement objectives.
Job Responsibility:
Lead the architecture and execution of marketing automation via Salesforce Marketing Cloud (Journey Builder, Email Studio, etc.)
Develop multichannel customer journey strategies spanning email, SMS, web, social, and more
Collaborate closely with channel strategists across SMS, mobile, web, paid media, social, and direct mail
Oversee digital campaign strategy and execution, including lead generation and lifecycle marketing
Ensure seamless integration between Marketing Cloud and other critical business systems
Manage digital data, segmentation, and privacy compliance
Partner with marketing, digital engagement, digital experience, and analytics teams to deliver data-driven, personalized experiences
Provide technical guidance and strategic direction for Salesforce Marketing Cloud capabilities
Analyze campaign results and recommend improvements, testing, and optimizations
Lead digital projects and prioritization, including Marketing Cloud site, platform, and personalization engine enhancements
Mitigate roadblocks collaboratively with digital and marketing stakeholders
Champion digital innovation and transfer knowledge on best practices company-wide
Oversee team staffing, achievement of goals, and departmental budget
Requirements:
Minimum 8–10 years of relevant digital marketing experience
2+ years hands-on work with Salesforce Marketing Cloud
8+ years in lifecycle/retention marketing
5–8 years in leadership/management roles
Deep technical understanding of CRM systems, APIs, data structures, and integration best practices
Proven ability to execute cross-channel marketing campaigns and architect digital marketing solutions
Expertise in data management, compliance, and segmentation
Advanced interpersonal and project management skills
Strong communication skills—convey complex technical information to non-technical stakeholders
Ability to synthesize industry research and build persuasive presentations
Demonstrated ability to lead innovation and advocate for digital advancement
Accountability and self-management
Effective communication
Expertise and knowledge sharing
Innovation and strategic problem-solving
Teamwork and leadership
What we offer:
medical, vision, dental, and life and disability insurance