CrawlJobs Logo
Return on Investment Ltd Logo Return on Investment Ltd · IT - Software Development

Salesforce Marketing Automation Specialist

United Kingdom · Job Posted January 11, 2026
Apply Position
Job Link Share

Job Description

We are seeking a highly capable and forward-thinking Marketing Automation Specialist to accelerate the next stage of our marketing automation evolution. This role is central to connecting our CRM, data, digital channels and marketing operations to deliver smarter, personalised and measurable B2B marketing. Sitting within the IT function but working day-to-day with Marketing, Sales, CRM and Data teams, this role acts as the bridge between technical delivery and strategic execution. You will play a key role in shaping how automation supports customer journeys, sales enablement, lead management and attribution across our clients’ B2B ecosystems. This is a hands-on, analytical and collaborative role, perfect for someone who enjoys problem solving, using technology creatively and driving real business impact.

Job Responsibility

  • Build automated, multi-stage journeys using Engagement Studio based on behavioural, intent and firmographic signals
  • Develop nurture programmes that adapt dynamically to prospect actions and readiness to buy
  • Set up automation rules, triggers and lead routing workflows to improve conversion and sales handover
  • Support integration, synchronisation and troubleshooting between MCAE and Salesforce CRM
  • Ensure clean, accurate and unified prospect, account and activity data across platforms
  • Work closely with IT/CODIFI to enhance integrations, connectors and data flow across the ecosystem
  • Build, refine and maintain lead scoring and grading models
  • Create smart segmentation frameworks and dynamic lists
  • Enable marketing and sales stakeholders to access prioritised, high-quality leads
  • Build and optimise landing pages, forms, email templates and dynamic content blocks
  • Support execution of connected campaigns across email, website, advertising, social and offline event data
  • Ensure campaigns are consistently mapped and synchronised with Salesforce Campaigns for full-funnel reporting
  • Develop dashboards and performance reporting across MCAE and Salesforce
  • Track multi-touch attribution, campaign influence and channel effectiveness
  • Deliver actionable insights to Marketing, Sales and leadership teams
  • Maintain user permissions, role-based access and asset management
  • Uphold best practices across campaign build, naming conventions, folder structures and data hygiene
  • Train, support and guide internal users to drive adoption and platform maturity
  • Test new features, pilot AI and predictive intelligence capabilities, and identify automation quick-wins
  • Contribute to the wider roadmap for our marketing automation evolution
  • Share knowledge across marketing, sales and CRM communities

Requirements

  • Proven experience with Marketing Cloud Account Engagement in a B2B environment
  • Strong understanding of marketing automation strategy, lead management, nurture flows and lifecycle design
  • Knowledge of Salesforce CRM, campaign structure, reporting and lead data flow
  • Experience with lead scoring, behavioural data, segmentation and dynamic content
  • Good working knowledge of HTML/CSS for building emails and landing pages
  • Strong analytical skills with experience creating dashboards and interpreting performance data
  • Ability to translate technical concepts into business language for non-technical stakeholders
  • Highly organised, detail-oriented and comfortable managing multiple projects
  • MCAE certifications essential
  • certifications across other platforms (e.g. Marketo, HubSpot, Eloqua) a bonus

Nice to have

  • Curious, proactive and solutions-driven
  • Confident working across IT, Marketing and Sales functions
  • Passionate about data, personalisation and intelligent automation
  • Comfortable driving change and improving processes

What we offer

  • A collaborative, innovative environment where Marketing Automation plays a strategic role
  • Opportunity to shape the future of our connected marketing ecosystem
  • Ongoing professional development and certification support
  • Competitive salary, healthcare, pension and hybrid working options
  • a £500 annual health and wellbeing allowance to use against products and services to improve your mental or physical wellness such as gym membership, sportswear, wellness apps and additional healthcare cover for dependents
  • access to education bursaries to learn new skills
  • a day off and a voucher to get yourself something nice on your birthday
  • company pension
  • healthcare plans including private medical insurance and dental cover
  • subsidised car purchase schemes available
Return on Investment Ltd - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Salesforce Marketing Automation Specialist

8 matching positions

Marketing Automation Specialist, Salesforce Marketing Cloud

The Marketing Automation Specialist, Salesforce Marketing Cloud is responsible f...
Location
Location
United States of America , Rochester
Salary
Salary:
70197.00 - 105295.00 USD / Year
urmc.rochester.edu Logo
University of Rochester
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in Communications, Marketing, Business Administration, IT or related field
  • A minimum of 5 years of related or relevant experience
  • 4+ years of experience in digital marketing operations, marketing automation, or MarTech roles
  • 3+ years of hands-on experience with Salesforce Marketing Cloud, including at least some of: Journey Builder, Email Studio, Automation Studio, Mobile Studio or SMS/MMS campaigns
  • Experience with: Building and managing data extensions
  • Basic SQL for segmentation and reporting
  • Personalization and dynamic content (AMPscript experience strongly preferred)
  • Strong understanding of email deliverability, list hygiene, and campaign performance metrics
  • Demonstrated ability to translate marketing requirements into technical solutions
  • Strong attention to detail, QA discipline, and documentation skills
Job Responsibility
Job Responsibility
  • Design, build, and deploy multi-channel campaigns in Salesforce Marketing Cloud using: Journey Builder, Email Studio, Mobile Studio, and Automation Studio
  • Translate marketing strategies and business requirements into technical specifications and campaign logic
  • Create dynamic and personalized content using AMPscript, Content Builder, and data extensions
  • Manage campaign setup including segmentation, scheduling, throttling, and channel mix
  • Perform quality assurance (QA) and testing (content, links, dynamic fields, rendering, and tracking) prior to launch
  • Serve as day-to-day administrator for Salesforce Marketing Cloud: User setup, roles, and permissions
  • Business unit configuration and folder structure
  • Sender profiles
  • Maintain and optimize data extensions, contact model, and subscriber configuration
  • Partner with Salesforce CRM admins and IT to ensure proper data flows, integration points, and alignment across systems
  • Fulltime
Read More
Arrow Right

Marketing Automation Specialist

We are seeking a Marketing Automation Specialist to design, execute, and optimiz...
Location
Location
United States , Austin
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5 years of experience in marketing automation, CRM, or digital marketing
  • Hands-on experience with marketing automation platforms and CRM systems
  • Experience building workflows, segmentation, and lead nurturing programs
  • Understanding of lead scoring, lifecycle marketing, and funnel management
  • Strong analytical skills with the ability to translate campaign data into insights
  • Detail-oriented with strong organizational and project management skills
  • Experience with the following or similar tools: Marketing Automation Platforms: HubSpot, Marketo, Pardot (Marketing Cloud Account Engagement)
  • CRM Systems: Salesforce, Microsoft Dynamics, HubSpot CRM
  • Email & Campaign Management: Iterable, Mailchimp, ActiveCampaign
  • Analytics & Reporting: Google Analytics, Looker Studio, Tableau
Job Responsibility
Job Responsibility
  • Build, launch, and optimize automated marketing campaigns, including lead nurturing, drip campaigns, and lifecycle programs
  • Manage and maintain marketing automation platforms and CRM integrations
  • Develop audience segmentation strategies to improve targeting, personalization, and engagement
  • Partner with marketing and sales teams to align automation workflows with lead generation and conversion goals
  • Implement lead scoring models and lifecycle stages to improve funnel efficiency
  • Analyze campaign performance and provide actionable insights to optimize open rates, conversions, and pipeline impact
  • Ensure data integrity, enrichment, and compliance across marketing systems
  • Support integration of marketing automation with paid media, email, and web campaigns
What we offer
What we offer
  • Medical, vision, dental, and life and disability insurance
  • Enrollment in company 401(k) plan
  • Free online training
  • Fulltime
Read More
Arrow Right

Marketing Automation Specialist

We are looking for an experienced Marketing Automation Specialist to lead and op...
Location
Location
United States , New York
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8-12+ years of hands-on experience in marketing operations, with direct responsibility for systems, workflows, and infrastructure
  • Expertise in managing marketing automation platforms such as Marketo, HubSpot, and CRM systems like Salesforce
  • Proven ability to design and enhance marketing infrastructure, workflows, and reporting frameworks for scalability
  • Strong data analysis skills, including experience with dashboards, performance tracking, and campaign measurement
  • Familiarity with tools such as Google Analytics, Google Ads, Microsoft Power BI, and email campaign platforms
  • Ability to operate autonomously in dynamic environments while maintaining a high degree of accountability
  • Exceptional collaboration skills to work effectively across marketing, technology, and business teams
  • Comfortable leading marketing operations with a focus on both execution and infrastructure development
  • Must be legally authorized to work in the United States
Job Responsibility
Job Responsibility
  • Manage and maintain marketing automation platforms such as Marketo and HubSpot, ensuring seamless integration with organizational systems
  • Develop and refine lead tracking, routing processes, and campaign workflows to enhance operational efficiency
  • Ensure data accuracy and consistency across systems while implementing reliable reporting mechanisms
  • Collaborate with technology teams to optimize and expand the marketing infrastructure
  • Oversee the entire campaign execution framework, including intake, prioritization, and workflow processes across teams
  • Implement structured processes to ensure campaigns are executed efficiently and adhere to compliance standards
  • Monitor marketing performance across campaigns and channels, identifying opportunities for improvement through data insights
  • Create and maintain dashboards to provide stakeholders with visibility into campaign engagement and pipeline contributions
  • Act as the primary leader of marketing operations, establishing scalable processes and driving accountability across teams
  • Partner cross-functionally to align marketing operations with broader business objectives and timelines
What we offer
What we offer
  • Medical
  • Vision
  • Dental
  • Life and disability insurance
  • 401(k) plan
  • Fulltime
Read More
Arrow Right

Marketing Automation Specialist

We are actively seeking experienced Marketing Automation professionals to join o...
Location
Location
United States , Charlotte
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2+ years of experience in marketing automation, email marketing, or digital marketing
  • Hands-on experience with platforms like HubSpot, Marketo, Pardot, or similar tools
  • Familiarity with CRM systems (Salesforce or comparable platforms)
  • Strong analytical mindset with the ability to interpret campaign performance data
  • Understanding of customer lifecycle marketing and journey mapping
  • Detail-oriented with strong organizational and project management skills
Job Responsibility
Job Responsibility
  • Build, execute, and optimize automated marketing campaigns across email, SMS, and digital channels
  • Manage and maintain marketing automation platforms such as HubSpot, Marketo, Pardot, or similar
  • Develop lead nurturing workflows, segmentation strategies, and personalized customer journeys
  • Partner with marketing, sales, and creative teams to align campaign execution and messaging
  • Analyze campaign performance and provide insights to improve engagement and conversion rates
  • Maintain data integrity, list management, and compliance with email marketing regulations
  • Support A/B testing initiatives and ongoing campaign optimization
  • Assist with CRM integrations and marketing automation platform enhancements
What we offer
What we offer
  • Medical, vision, dental, and life and disability insurance
  • Enrollment in company 401(k) plan
Read More
Arrow Right

Marketing Automation Specialist

The Marketing Automation Specialist will play a key role in building, deploying,...
Location
Location
United States , Madison, Wisconsin
Salary
Salary:
Not provided
carexconsulting.com Logo
Carex Consulting Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4 years experience working within a major marketing automation platform (Pardot, Salesforce Marketing Cloud, etc.)
  • Understanding of email marketing best practices, engagement strategies, and compliance frameworks (CAN?SPAM, GDPR, etc.)
  • Ability to build workflow logic, segmentation rules, and dynamic content with strong attention to detail
  • Analytical mindset with experience interpreting campaign performance data and making data?driven recommendations
  • Strong communication skills and comfort collaborating with cross?functional partners
  • Ability to manage multiple projects, deadlines, and shifting priorities
  • Curiosity and willingness to learn new technologies, processes, and optimization approaches
Job Responsibility
Job Responsibility
  • Build, deploy, and optimize automated marketing campaigns across platforms such as Salesforce Marketing Cloud, Pardot, or similar systems
  • Manage segmentation, audience targeting, lead scoring, and workflow logic to support campaign performance and nurture strategies
  • Collaborate with marketing stakeholders to translate business goals, content, and creative assets into effective automated journeys
  • Test, troubleshoot, and ensure quality assurance across all automation programs, including dynamic content, triggers, and data integrations
  • Analyze and report on campaign performance, providing insights and recommendations for optimization and continuous improvement
  • Maintain marketing automation system hygiene, including data integrity, list management, and compliance with privacy and communication regulations
  • Partner with sales and operations teams to align lead flow, lead lifecycle stages, and CRM?connected processes
  • Stay current on marketing automation best practices, platform enhancements, and emerging Martech capabilities
Read More
Arrow Right

Sr Marketing Automation Specialist

Responsible for building and delivering email communications using full function...
Location
Location
United States , Iowa
Salary
Salary:
61622.00 - 128378.00 USD / Year
sammonsfinancialgroup.com Logo
Sammons Financial Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree in Communications, Marketing, Computer Science, or another relevant field
  • Minimum 5 years' email marketing experience (multi-step/automated journey build, behavioral segmentation, data extensions/data hygiene, HTML/CSS for email design, email rendering, dynamic content insertion/personalization rules, audience targeting logic, UAT testing, deliverability checks)
  • Minimum 3 years' of Marketing Automation experience (i.e. Salesforce Marketing Cloud, Eloqua, Litmus, etc.)
  • Experience with online strategy, content development, and usability experience
  • Project management experience
  • Proficiency in marketing automation platforms, such as Salesforce Marketing Cloud, Litmus, and supporting languages (HTML/CSS and AMPscript)
  • Highly detail-oriented to ensure accuracy in journeys, pre-checks, and post-checks
  • Strong problem solving abilities
  • Strong analytical skills
  • Deep knowledge of data, data extensions, data relationships, and ability to translate customer requirements to the use of their data throughout their marketing automation ecosystem
Job Responsibility
Job Responsibility
  • Build, test, and deploy email journeys to nurture leads, drive sales, support owner initiatives, and increase customer engagement
  • Manage email journeys across the marketing calendar for Marketing
  • Execute A/B testing strategies to improve engagement and performance
  • Monitor journey performance on an ongoing basis
  • Configure and set-up data extensions, and maintain data extensions on an ongoing basis
  • Perform rigorous quality assurance (QA) on all deployments (links, rendering, tracking, company-specific) and ensure strict adherence to global privacy regulations like CAN-SPAM
  • Maintain Marketing Automation platform standards (troubleshooting, naming conventions, list management)
  • Build emails and templates using HTML/CSS and dynamic content with AMPscript
  • Troubleshoot and resolve email/journey issues
  • Ensuring all journeys are delivered on time, meeting high-quality standards
What we offer
What we offer
  • Health, Dental, Vision, Company Paid Retirement, PTO and Holiday Pay
  • Employee Stock Ownership Plan (ESOP) is a 100% company-funded retirement plan
  • Healthy balance between work and personal lives. Friday afternoons off all year long, competitive PTO, and generous number of paid holidays
  • Incentive program for defined goals subject to eligibility and performance. Monetary rewards are based on individual and/or overall company performance
  • Colleagues who support one another, model our core values, and drive our healthy, high-performing culture
Read More
Arrow Right

Sfmc Marketing Automation Specialist

We are looking for a skilled SFMC Marketing Automation Specialist to join our te...
Location
Location
United States , Arlington
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Marketing, Business Administration, IT, Computer Science, or a related field, or equivalent experience
  • At least 5 years of experience as a Salesforce Marketing Cloud Administrator with proven implementation and integration success
  • In-depth knowledge of Salesforce and its integration capabilities with various marketing technologies
  • Proficiency in managing complex data environments and maintaining data accuracy across platforms
  • Strong problem-solving skills to address technical issues related to Salesforce Marketing Cloud
  • Exceptional communication abilities to collaborate with stakeholders effectively
  • Experience with Google Analytics and other MarTech tools such as Demandbase, On24, and Qualtrics
  • Familiarity with agile methodologies and tools like Aha or Confluence
Job Responsibility
Job Responsibility
  • Oversee the migration and implementation of a new marketing automation platform, ensuring data and functionality transfer smoothly
  • Collaborate with sales and other teams to collect requirements and design effective marketing automation solutions
  • Monitor and resolve database issues, including automated data synchronization and data extensions
  • Organize and maintain lists, assets, and workflows within the marketing automation platform
  • Integrate Salesforce Marketing Cloud with other tools to maintain data consistency and streamline workflows
  • Troubleshoot and resolve system errors to optimize platform performance
  • Develop and execute automated campaigns, customer journeys, and lead scoring strategies within the marketing automation system
  • Design, test, and deploy dashboards, interfaces, and integrations in collaboration with internal stakeholders
  • Build and manage analytics dashboards to track marketing performance and campaign success
  • Train marketing teams on platform usage and best practices to enhance operational efficiency
What we offer
What we offer
  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan
Read More
Arrow Right

Marketing Automation Specialist

We are seeking a Marketing Automation Specialist to support our marketing team o...
Location
Location
United States , Charlotte
Salary
Salary:
Not provided
https://www.roberthalf.com Logo
Robert Half
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of experience in marketing automation or digital marketing operations
  • Experience with marketing automation platforms such as HubSpot, Marketo, Pardot, Salesforce Marketing Cloud, or similar
  • Strong understanding of email marketing, lead generation, and customer lifecycle marketing
  • Experience managing CRM data and audience segmentation
  • Ability to analyze campaign performance and optimize based on data
Job Responsibility
Job Responsibility
  • Build, manage, and optimize automated marketing campaigns across email, CRM, and digital marketing platforms
  • Develop and maintain lead nurturing workflows and automated customer journeys
  • Collaborate with marketing, content, and digital teams to support campaign launches and lifecycle marketing initiatives
  • Segment audiences and manage contact databases to ensure targeted messaging and campaign effectiveness
  • Monitor campaign performance and provide reporting and insights on key marketing metrics
  • Implement and test A/B experiments to improve engagement and conversion rates
  • Ensure data accuracy and proper integration between marketing platforms and CRM systems
What we offer
What we offer
  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan
  • Parttime
Read More
Arrow Right