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A Salesforce Data Cloud (Data 360) professional designs, implements, and manages unified customer data profiles by connecting disparate data sources into Salesforce. Responsibilities include building data streams, modelling data, implementing identity resolution, and enabling real-time, AI-driven segmentation and activation across Sales, Service, and Marketing Clouds.
Job Responsibility:
Data Architecture Modelling Design Data Lake Objects (DLOs) and Data Model Objects (DMOs) within Data Cloud
Integration Ingestion Connect external data sources (AWS, Azure, APIs, MuleSoft) and Salesforce Clouds using connectors
Identity Resolution Create rules to unify customer data into a single, comprehensive 360-degree view
Segmentation Activation Develop actionable insights, segments, and activate data for personalized marketing and service use cases
Data Governance Quality Ensure data accuracy, security, and compliance (e.g., HIPAA)
Technical Leadership Lead implementation, troubleshoot data flows, and guide stakeholders on best practices
Requirements:
Primary Skill: Salesforce Data 360
Secondary: Salesforce Data Cloud
Experience Proven experience with Salesforce Data Cloud, Data 360, or Customer Data Platforms (CDPs)
Technical Skills Strong understanding of ETLELT concepts, SQL, data modelling, APIs, and data mapping
Salesforce Ecosystem Deep knowledge of Salesforce Sales Service Marketing Cloud architecture
Analytical Skills Ability to analyze complex data sets and translate them into business solutions