Sales Supervisor Job at AO (Telford)

Sales Supervisor

AO

Location:
United Kingdom , Telford

Category:
Sales

Contract Type:
Not provided

Salary:

31000.00 - 32000.00 GBP / Year

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Job Description:

We are seeking a proactive and organised Sales Supervisor to support our busy recycling and refurbished white goods operation. This position requires someone who can confidently assist a small sales team, manage a fast moving diary, and ensure a smooth experience for customers collecting stock on-site. A key responsibility will be supporting white goods sales to traders, including washing machines, dryers, fridges, freezers, and electric cookers. You will help build and maintain strong relationships with trade clients and ensure they receive the right stock at the right time. We are proud of our refurbished appliances department. It has been running since 2017, selling locally to trade clients, and today is one of the largest of its type in the UK. We’re part of the AO.com family and their growth fuels our growth. All of this is underpinned by having great people and accreditations which mean we can sell our refurbished appliances with both confidence and warranty.

Job Responsibility:

Sell refurbished washing machines, dryers, fridges, freezers, and electric cookers specifically to trade customers
Build and maintain strong relationships with traders
Understand customer requirements and match them with suitable stock, communicate availability, bulk deals, and pricing clearly and professionally
Ensure all items are graded, priced, and ready for trade customer collection
Lead and support the sales team in bringing new customers into the business
Manage customer enquiries and returns process diligently and professionally both in person and over the phone
Manage and update the daily sales diary to ensure a smooth flow of customer arrivals and collections
Coordinate with the reuse production and QA teams to make sure stock is prepared in advance
Quickly adjust schedules when workloads change or urgent collections are required
Maintain a well organised collection process for all customers
Support the Reuse Production & Sales Manager and sales team with day to day tasks and customer demand
Assist in solving customer issues, escalating where needed, whilst also being vigilant to preferential treatment
Help the team meet sales targets and deliver excellent service
Ensure that all departments communicate effectively to maintain workflow
Act as a point of contact when dealing with escalations or urgent issues

Requirements:

Minimum 3 years’ Sales Experience with at least 2 years at Supervisory level
Experience in sales and coordinating operations
Confidence in selling refurbished white goods and dealing with trade customers
Strong organisational skills with experience managing busy diaries or schedules
Ability to work flexibly between 06:00 - 16:00 depending on operational needs
Comfortable working in a fast paced recycling / warehouse environment
Excellent organisational and time management skills
Able to stay calm and effective in a fast paced environment
Strong communication skills across customers, drivers, production teams, and management

Nice to have:

Level 3 ILM level education (or equivalent, could be through apprenticeship or other pathway)

What we offer:

25 days holiday
Pension: Contribute 5% of your annual salary and we'll do the same
Be a VIP at the AO Arena
discounted gym membership
Help @ Hand scheme giving access to virtual GP's, Mental Health support and much more
exclusive discounts across our product range
Enhanced Maternity, Paternity and Adoption leave
2 fully paid days a year to donate your time to any charity of your choice
Free Food Thursday - Last Thursday of every month, lunch is on us

Additional Information:

Job Posted:
April 27, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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