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We are seeking a results-driven Sales Expert to lead business development and account management activities across Sri Lanka. This is a field-based, hunter-led role focused on acquiring new customers while growing and retaining existing accounts within the labeling, packaging, and coding & marking solutions space. The role requires strong market knowledge, the ability to work independently, and close coordination with regional production and commercial teams.
Job Responsibility:
Identify, prospect, and onboard new customers across breweries, distilleries, beverage manufacturers, FMCG producers, and packaging companies
Manage and expand relationships with existing customers to drive repeat business and account growth
Promote and sell beer & liquor labels, In-Mould Labeling (IML) packaging solutions, and coding & marking consumables (TTO ribbons)
Drive sampling programs, product trials, and conversion to first and repeat orders
Conduct regular customer meetings, technical discussions, presentations, and site visits
Coordinate pricing, production schedules, lead times, and dispatch requirements with internal teams
Monitor competitor activity, pricing benchmarks, and emerging market opportunities within Sri Lanka
Maintain accurate sales reporting, pipeline tracking, and forecasting
Requirements:
5–7 years of proven experience in B2B sales
Prior exposure to packaging, labels, printing, IML, coding & marking, or related industrial solutions is strongly preferred
Experience selling to breweries, distilleries, beverage companies, FMCG, or manufacturing clients will be a significant advantage
Strong understanding of the Sri Lankan industrial and manufacturing market
Demonstrated ability to independently develop new business and manage key accounts
Excellent communication, negotiation, and relationship-building skills
Self-motivated, target-oriented, and comfortable operating in an on-ground sales role
What we offer:
Competitive fixed salary with performance-linked variable incentives
Reimbursement of approved local travel and business-related expenses