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Sales Planner

United States, Santa Monica Employment contract 65000.00 - 85000.00 USD / Year · Job Posted May 29, 2026
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Job Description

The Sales Planner manages commercial inventory & supports sales goals through the creation of strategic advertising proposals. The Sales Planning team puts forth proposals in alignment of client goals, showcasing the value of the Roku experience. The role is located in the Santa Monica office and will report into the Sales Planning Manager based in Santa Monica, California.

Job Responsibility

  • Create a high volume of RFP-specific proposals using both internal and external templates
  • Collaborate with Sales, AMs, Inventory, and Marketing teams to generate compelling custom ad programs across our product/site portfolios
  • Pull avails, recommend ad placements, and content channels based on client campaign objectives
  • Manage internal communication throughout the plan creation process
  • Ensure that plan due dates are met by effectively managing time and internal deadlines
  • Support dedicated books of business, managing the RFP process from proposal generation to order entry
  • Partner with Sales teams to implement packaging and pricing strategies, as defined by Revenue Operations rate cards and guidelines
  • Execute budget revisions, including incremental spend, optimizations, makegoods, and cancellations
  • Collaborate with various departments, such as Ad Ops, Inventory Analytics, and Marketing, to fulfill client requests and aid Sales in their proposals
  • Work closely with the Ad Ops team to execute campaigns and maximize delivery against contracted goals
  • Assist in the preparation and follow-up for client meetings, as directed by AMs or Sellers, including reviewing industry and account-specific information
  • Identify areas for improvement within the pre-sale process and recommend solutions to enhance operational efficiency

Requirements

  • Enthusiasm for working in a collaborative Ad Sales team environment
  • A positive attitude when handling day-to-day tasks
  • Strong problem-solving and multitasking abilities
  • Exceptional attention to detail and organizational skills
  • Excellent verbal and written communication skills
  • 2-3+ years of professional experience
  • media sales planning and/or buying experience is strongly preferred
  • Proficiency in Microsoft Suite, particularly Excel and PowerPoint
  • Proficiency in Salesforce is a plus
  • Proficiency in media math and terminology is a plus
  • Familiarity with OMS tools and the CTV landscape is beneficial
  • Familiarity with the CTV ad-buying ecosystem including programmatic

Nice to have

  • Proficiency in Salesforce is a plus
  • Proficiency in media math and terminology is a plus
  • Familiarity with OMS tools and the CTV landscape is beneficial
  • Familiarity with the CTV ad-buying ecosystem including programmatic

What we offer

  • health insurance
  • equity awards
  • life insurance
  • disability benefits
  • parental leave
  • wellness benefits
  • paid time off
  • global access to mental health and financial wellness support and resources
  • healthcare (medical, dental, and vision)
  • commuter
  • retirement options (401(k)/pension)
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