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We are currently looking for a Sales Operations Manager (General Trade - Distributor Management) for a global FMCG leader. This position serves as the strategic architect for the total Distributor and General Trade (GT) channel, providing the operational frameworks and data-driven insights necessary to deliver superior results. Reporting to: Head of Sales Operations Location: Kuala Lumpur Team size: 3 Join a dynamic MNC environment in a high-impact role designed to optimize Route-to-Market (RTM) strategies and drive superior market execution through a robust distributor network.
Job Responsibility:
Act as the strategic architect for the General Trade channel, leading end-to-end annual planning, including Gross-to-Net (GTN) and in-store investments
Design and execute Route-to-Market (RTM) architectures to optimize distribution depth and breadth across the GT landscape
Manage distributor financial health by taking full ownership of distributor P&L, trade investments, and ROI optimization
Plan and prepare individual Joint Business Plans (JBPs) for the distributor network to ensure alignment with total channel goals
Drive field behavior by designing and tracking Distributor Sales Rep (DSR) incentive schemes and 'Perfect Store' execution toolkits
Convert sales data into actionable business intelligence through the management of distributor scorecards and monthly performance commentary
Requirements:
Bachelor Degree or equivalent
Minimum 5 years of experience in Sales, Distributor Management, Sales Operations, or Trade Marketing within the FMCG industry
Advanced proficiency in MS Excel, with a strong ability to translate complex data into actionable commercial recommendations
Strong understanding of Route-to-Market (RTM) strategy and distributor partner selection, with exposure towards Distributor P&L management or trade investment
Strong strategic thinking and analytical problem-solving skills, with the ability to influence stakeholders cross-functionally