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Responsible for managing the daily activities of the Marketing Solutions department. Designs, develops and introduces advertising and sponsorship products that help the Advertising Sales team achieve defined outcomes and results. Develops promotional and marketing programs to address specific market segments. Oversees advertising products inventory, tracking and dissemination. Researches and recommends special pricing programs. Introduces advertising products to the sales team and provides training on products to personnel involved with such programs. Develops department policies, procedures and practices. Implements business strategies and ensures adherence to department budget.
Job Responsibility:
Designs, develops and introduces marketing campaigns, new advertising products and pricing programs
Implements marketing campaign strategies and develops promotional and marketing programs around marketing strategies targeted at specific market segments
Introduces new advertising products to the Sales team, provides training and lends expertise
Accompanies Sales staff on selected calls to key potential customers to help with marketing campaigns and if necessary, develops modifications to particular marketing programs
Researches, designs and recommends pricing programs
Monitors program performance, providing recommendations and solutions where necessary
Develops and effectively communicates department policies, procedures and practices
Develops, trains and mentors staff including professionals and non-exempt employees
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary
Other duties and responsibilities as assigned
Requirements:
Bachelor's Degree
5-7 Years Relevant Work Experience
Skills: Digital Media
Marketing
Creative Writing
Self-Starter
Advertising Technologies
What we offer:
Medical, prescription, vision, and dental insurance for eligible employees
401(k) savings plan with dollar-for-dollar matching up to the first 6% of your pay
Paid time off including eight observed company holidays and flex time
Exclusive perks + discounts, including tuition assistance, commuter benefits and more