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We are seeking a driven and results-focused Sales Manager to lead our sales function within a growing specialist industrial and commercial surface solutions company. The successful candidate will be responsible for managing and developing a small team of sales advisers while driving new business opportunities and increasing overall sales performance. This role requires a proactive individual who can implement effective sales strategies, develop new client relationships, and work closely with an outsourced marketing agency to generate campaigns that deliver measurable sales results.
Job Responsibility:
Manage, motivate, and develop a team of two Sales Advisers to achieve and exceed sales targets
Provide coaching, guidance, and performance management to maximise team effectiveness
Set individual and team sales targets and monitor progress against KPIs
Identify and develop new business opportunities within key markets including commercial, industrial, and specialist flooring sectors
Build and maintain strong relationships with contractors, specifiers, architects, and end clients
Generate and convert new sales leads into profitable projects
Develop and implement sales strategies to drive revenue growth
Track and report on sales metrics, pipeline activity, and conversion rates
Produce regular sales forecasts and performance reports for senior management
Work closely with the outsourced marketing agency to plan and execute marketing campaigns
Ensure campaigns generate quality leads and measurable return on investment
Provide feedback on campaign performance and market insights
Maintain a high standard of customer service and client engagement
Ensure effective follow-up on enquiries, quotations, and project opportunities
Support the team in negotiating and closing key deals
Requirements:
Proven experience in a sales management or senior sales role
Strong track record of delivering new business and revenue growth
Experience managing or mentoring a sales team
Excellent communication, negotiation, and leadership skills
Ability to analyse sales data and manage pipelines effectively