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The Sales Manager is responsible for managing and growing a portfolio of key clients within the exhibitions and events sector. The role focuses on driving revenue, building long-term client relationships, and delivering tailored sponsorship and exhibition solutions. This position requires a consultative sales approach, strong commercial acumen, and the ability to work collaboratively across teams to ensure successful event delivery and client satisfaction.
Job Responsibility
Manage a portfolio of high-value key accounts with significant contract values
Develop and maintain strong, long-term relationships with senior stakeholders
Act as the primary point of contact for assigned clients throughout the sales cycle and event lifecycle
Achieve and exceed individual revenue and profit targets
Identify opportunities for upselling, cross-selling, renewals, and new business development
Convert prospects into long-term clients through effective relationship building and tailored solutions
Adopt a consultative approach to understand client objectives, marketing goals, and business needs
Conduct research to gain insight into client industries, trends, and market challenges
Develop customized partnership proposals aligned with client objectives and event offerings
Proactively identify new sales opportunities within existing accounts and new prospects
Build pipelines and develop opportunities into sustainable, long-term relationships
Contribute to the growth of the event portfolio through strategic account expansion
Attend events and liaise with exhibitors and sponsors onsite
Ensure contractual obligations are delivered and client expectations are met
Address client queries and resolve issues efficiently during the event period
Work closely with content, marketing, operations, and sales teams to ensure alignment
Share client insights and feedback to support overall event strategy and improvement
Contribute to a collaborative, team-oriented working environment
Stay informed on industry trends, competitor activity, and relevant market developments
Regularly engage with industry publications and updates relevant to assigned sectors
Support team initiatives and contribute to overall team success
Provide guidance or mentorship to junior team members when required
Demonstrate initiative and a willingness to take on additional responsibilities
Requirements
Proven experience in exhibitions, events, sponsorship sales, or B2B account management
Strong track record of managing key accounts and achieving revenue targets
Excellent communication, negotiation, and relationship management skills
Commercially driven with a consultative and client-focused mindset
Ability to manage multiple priorities and stakeholders effectively
Strong teamwork and collaboration skills across departments
Proactive, self-motivated, and results-oriented
Strategic thinker with attention to detail
Confident engaging with senior-level clients
Adaptable and comfortable in a fast-paced environment
Strong problem-solving and client service orientation