Sales Manager Job at Inns of Aurora Resort & Spa (Aurora)

Job Description

The Social, Association, Corporate, Travel & Tourism Sales Manager converts demand into profitable, well‑executed business that supports seasonal pacing and property targets. This client‑facing role drives weekday and non‑wedding revenue across corporate events, social retreats, association meetings, and travel/tourism group business through lead generation, relationship building, proposal development, and contract conversion.

Job Responsibility

Achieve advanced results in room, banquet, and room‑rental revenue through direct solicitation, strategic prospecting, and persistent follow‑up
Develops tailored solutions for corporate, association, social, and travel/tourism clients
Constructs profitable proposals, packages, and upsell strategies that protect margin
Executes targeted outreach, FAMs, and campaign follow‑ups to fill weekday and off‑peak inventory
Manages RFP responses and negotiates terms for group business within corporate, social retreats, association, and travel & tourism markets
Conduct consultative site visits and walkthroughs to assess fitness and scope
Closes deals, secures deposits, and enforces contract and cancellation policies
Serves as primary client contact through the sales cycle and hands off confirmed business cleanly
Leads proposals and client meetings with polished, professional presence
Maintains CRM with accurate forecasting inputs, activity logs, and conversion notes
Monitors booking pace, conversion rates, and short‑term risk
reports to Director of Sales
Balances revenue capture with margin protection and promotional ROI
Builds and nurtures DMC, tour operator, and corporate planner channels
Cultivates repeatable demand through association leaders and corporate bookers
Represents the property at select trade shows and hosts familiarization trips to convert partners

Requirements

Bachelor’s degree in hospitality, business, marketing, or a related field preferred
equivalent experience accepted
3–5 years of progressive sales experience in hospitality, meetings, or group sales with demonstrated success in weekday and non wedding segments
Proven ability to manage pipelines and close group or corporate accounts
Proficiency with CRM systems, basic PMS knowledge, and Excel for forecasting
Strong consultative selling, negotiation, and closing skills for mid to high value accounts
Demonstrated ability to cultivate long term client relationships that drive repeat business and referrals
Working knowledge of event production, handoff requirements, and onsite execution
Excellent written and verbal communication and polished presentation skills for client meetings and FAMs
Results driven, highly organized, detail oriented, and analytical
comfortable with frequent client travel and site visits
Onsite presence required
evening and weekend coverage for events as needed
Local and regional travel for client meetings, FAM tours, and industry events (approximately 5–15% annually)
Flexible schedule with the ability to work extended hours during peak season and be available for escalations
Ability to walk event spaces, climb stairs, and stand for extended periods during site visits and events
Occasional lifting or moving of up to 25 lbs
heavier items coordinated with setup teams

What we offer

competitive medical and dental benefits
generous paid time off packages
401K program
supplementary benefits
highly competitive employee discount at all lodging and dining properties

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