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Sales Manager is responsible for business generation as it relates to prospecting and securing individual Leisure accounts on behalf of the hotel in accordance with the goals and strategies outlined in the annual Marketing Plan and in concert with WSO effort. Position is also responsible for soliciting and securing business from key travel industry sources. TISMs are accountable for ensuring quotas and goals are met and to ensure that direct sales activities are focused on generating the highest possible RevPar for the overall hotel’s success. This position requires a high degree on independent judgement and discretion on decision making
Job Responsibility:
Solicit, confirm and service travel agent, wholesale and transient accounts including negotiating rates and confirming contracts that ensure targeted budget achievement
Identify and create target accounts or agencies that will generate business on behalf of hotel but not conflict with WSO efforts
Utilize arrival reports, Hotelligence, Opera business intelligence, Book of Lists, Hoover’s Lists, etc, to solicit and secure business on behalf of hotel
Use company wide programs, sales developments, prospecting projects, WSO customer events and reporting for individual business development
Follow up on all business inquiries and leads and qualify business to generate room nights and impact RevPar performance
Impact corporate sales production to ensure maximum account penetration
Create and execute account plans for top 20 accounts and make recommendations re: pricing, yield management, room night production, sales activities, etc
Achieve monthly and annual revenue and direct sales goals including outside sales calls, prospecting calls, site inspections, and entertainment as outlined
Uncover potential P2P leads on behalf of sister properties and the company
Meet and hopefully exceed hotel’s annual budgeted revenue for Transient/Rack, Package, Corporate, and Wholesale segments
Achieve maximum RevPar index to ensure market domination and fair share obtained or exceeded
Increase lead revenue opportunities to other FS properties through business development and solicitation
Collaboration and communication with WSOs ensures no duplication of efforts and best return on resources
Treat active selling, solicitation and business development as #1 job priority
Protect the Golden-Selling Hours
Allocate time and resources as appropriate for account potential
Schedule activities effectively and meet deadlines
Handle sales calls and trips in a cost and time-efficient manner
Ability to plan activities in advance
Ability to coordinate special events, promotions and other required management duties as assigned
Participate in local business travel organizations or travel agent organizations as needed
Identify, select and participate in local organization that will garner positive exposure for hotel, increase network of potential clients, and generate new business opportunities
Maintain thorough and complete product knowledge of FS hotel property and in-depth understanding of comp set’s Features/Advantages/Benefits
Perform customer site inspections to uncover needs and present solutions that will maximize booking opportunity and create strong customer relationships
Create VIP or Group resumes identifying and communicating traveller’s needs and acting as liaison to ensure all operational and marketing aspects of their stay are met
Understand and utilize the sales tools the company provides and to follow and support all sales and marketing MOS
Track and focus on conversion to ensure hotel revenue objectives are impacted and achieved
Write clear and effective sales correspondence
Make a strong and positive impression on clients in individual and group setting
Contact customers in-house to promote good will and foster additional business or repeat business to property or sister property
Develop and utilize sales skills in all sales interactions
Score 90% or higher in sales MCA shop calls to ensure standards are met and sales skills are used to maximum effort
Cross-sell with catering and group managers and team -sell also where appropriate
Requirements:
College Degree – 4 years or equivalent experience
Luxury hotel Sales preferred (minimum of 3 years) or 3 – 5 or operational hotel experience
Proven sales track record a plus
Reading, writing and oral proficiency in the required language
Good personal & professional references
Working computer skills and knowledge including but not limited to Excel, Word, PowerPoint, Golden Sales & Catering, Internet and Opera
Nice to have:
Proven sales track record a plus
What we offer:
Competitive Salary, wages, and a comprehensive benefits package
Excellent Training and Development opportunities
Complimentary Accommodation at other Four Seasons Hotels and Resort