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Sales Manager - New Car BMW Sales. Average 5 day week | 1‑in‑2 Saturdays | OTE £86,000. At Williams, our Sales Managers do far more than deliver results, they inspire teams, drive performance and create an outstanding customer journey. Based in our new car department at Williams Liverpool, this role offers the chance to lead from the front in a fast-paced, premium retail environment. This is more than a traditional Sales Manager role. At Williams, you’ll lead a team within a high‑performing, premium brand environment, supported by strong stock availability, clear processes and a business that invests in both its people and its performance.
Job Responsibility
Leading and developing the sales team to achieve targets and deliver excellent customer experiences
Managing sales performance, stock, margins and FCA compliance
Coaching and supporting individuals to develop capability and confidence
Driving a professional, customer-first sales culture
Contributing to wider business planning and improvement initiatives
Requirements
Proven experience in an automotive sales management role
Strong leadership and people-development capability
Commercial awareness and strategic thinking
A customer-focused, compliance-driven approach
A full UK driving licence
What we offer
OTE £86,000 with opportunity to overachieve and earn up to £100,000
Generous annual leave - 35 days paid holiday (including Bank Holidays)
Extensive training and ongoing coaching
Clear career progression opportunities across the Group
Prestige staff car options and staff discounts across the Group
Modern facilities and a professional, supportive team environment
£1,000 employee referral bonus
Private Healthcare
Medicash healthcare scheme
Employee Assistance Programme (EAP)
Wellbeing courses and support
Company pension scheme and life assurance cover
Employee reward and recognition schemes
Annual Williams summer staff event and children’s Christmas party