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Sales Manager - Testing

United Kingdom, Dorking · Job Posted January 03, 2026
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Job Description

UKi Media are looking for a Sales Manager responsible for managing the shows daily sales performance. Assisting the Event Director to ensure sales strategies are created and followed. Work with the Event Director to ensure the financial success of the event by introducing sales activities as and when the need arises to hit and exceed show target. With the Event Director, liaise with other departments such as operations, marketing and the show team to ensure the smooth running of the event as well as planning and post event responsibilities. Support company senior management team with the smooth running of the company as and when required.

Job Responsibility

  • Manage day to day sales on the show
  • Lead by example – Responsible for delivering personal sales targets across the event
  • To proactively deliver the show strategy across new and existing business
  • Deliver the campaign strategy as set out by the Event Director
  • Ensure the sales plan is being delivered on target and budget and activity targets are met
  • Visit and canvas at competitor and industry events and develop a systematic understanding of and monitoring of competitors
  • With the Event Director run and manage the rebook process and rebook team
  • Manage the prospect database
  • Ensure a constant high quality of delivery in all prospect, exhibitor and partner communication
  • Execute the Event Director and teams strategy and objectives outlined in the event’s business plan
  • Execute the event’s brand strategy
  • Ensure that the exhibitor marketing strategy is delivered, monitored and analysed
  • Manage the event floor plan
  • Identify, implement and manage profitable show features
  • Monitor and report competitor activity
  • To get close to your market, understand its trends and develop your event around it
  • Maintain an accurate stand and sponsorship ledger
  • Regularly reconcile sales ledger, accounting ledgers and CRM sales logs
  • Provide a monthly report and forecast on show revenues, contribution, manpower and actions
  • Work with the operations team to execute the operations strategy
  • Work with the marketing team to help deliver the event marketing strategy
  • Personally manage selected key industry partnerships
  • With the Event Director develop an exhibitor campaign strategy
  • Foster positive and professional relationships with key suppliers, associations, media and commercial partners

Requirements

  • New business experience
  • Exhibition experience
  • Able to manage Salesforce

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