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Sales Manager - HR Technologies

United Kingdom, London · Job Posted July 13, 2026
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Job Description

The Sales Manager plays a key role in driving the commercial success of HR Technologies by developing new business, growing existing accounts and delivering exceptional customer experiences. Working alongside the Sales Director, you'll execute the commercial strategy for the event, taking ownership of your own sales targets while supporting the wider team's success. This is a hands-on sales role, requiring a consultative approach, commercial curiosity and the ability to build long-term partnerships with some of the most innovative HR technology providers in the market.

Job Responsibility

  • Deliver and exceed personal revenue targets across exhibition space, sponsorship and other commercial opportunities
  • Generate new business through proactive prospecting and outbound activity
  • Grow existing customer accounts by identifying opportunities to increase value and long-term partnership
  • Build and maintain a healthy pipeline through consistent sales activity
  • Respond to all inbound enquiries quickly and professionally
  • Maintain accurate CRM records, forecasting and pipeline management
  • Use the MEDDICC qualification methodology to qualify opportunities and guide sales conversations
  • Develop insight-led sales stories using customer research, market intelligence and event data
  • Understand customer objectives before presenting tailored commercial solutions
  • Demonstrate value throughout the sales process, protecting margin by selling outcomes rather than discounting
  • Build trusted relationships with decision-makers across the HR technology market
  • Deliver an outstanding customer journey from initial enquiry through to post-event follow-up
  • Work collaboratively with Marketing, Operations and Content teams to maximise exhibitor success
  • Ensure customers receive proactive support and excellent communication throughout their partnership
  • Develop a strong understanding of the HR technology landscape, emerging trends and competitor activity
  • Attend relevant industry events where appropriate to generate leads and build relationships
  • Share market insights and customer feedback with the wider team to support continuous improvement
  • Support and mentor Sales Development Representatives, sharing knowledge and best practice
  • Participate fully in coaching and training sessions led by the Sales Director
  • Contribute positively to a high-performance culture built on accountability, collaboration and continuous improvement
  • Lead by example through professionalism, resilience and a positive attitude.

Requirements

  • Proven success in B2B sales, ideally within events, media, technology or SaaS
  • Strong consultative selling and relationship-building skills
  • Experience using structured sales methodologies such as MEDDICC (or a willingness to become proficient)
  • Commercially astute with excellent negotiation skills
  • Organised with strong CRM discipline and pipeline management
  • Confident communicator with the ability to engage senior stakeholders
  • Self-motivated, resilient and driven to exceed targets
  • Comfortable working in a fast-paced, entrepreneurial environment.

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