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The Sales Manager plays a key role in driving the commercial success of HR Technologies by developing new business, growing existing accounts and delivering exceptional customer experiences. Working alongside the Sales Director, you'll execute the commercial strategy for the event, taking ownership of your own sales targets while supporting the wider team's success. This is a hands-on sales role, requiring a consultative approach, commercial curiosity and the ability to build long-term partnerships with some of the most innovative HR technology providers in the market.
Job Responsibility
Deliver and exceed personal revenue targets across exhibition space, sponsorship and other commercial opportunities
Generate new business through proactive prospecting and outbound activity
Grow existing customer accounts by identifying opportunities to increase value and long-term partnership
Build and maintain a healthy pipeline through consistent sales activity
Respond to all inbound enquiries quickly and professionally
Maintain accurate CRM records, forecasting and pipeline management
Use the MEDDICC qualification methodology to qualify opportunities and guide sales conversations
Develop insight-led sales stories using customer research, market intelligence and event data
Understand customer objectives before presenting tailored commercial solutions
Demonstrate value throughout the sales process, protecting margin by selling outcomes rather than discounting
Build trusted relationships with decision-makers across the HR technology market
Deliver an outstanding customer journey from initial enquiry through to post-event follow-up
Work collaboratively with Marketing, Operations and Content teams to maximise exhibitor success
Ensure customers receive proactive support and excellent communication throughout their partnership
Develop a strong understanding of the HR technology landscape, emerging trends and competitor activity
Attend relevant industry events where appropriate to generate leads and build relationships
Share market insights and customer feedback with the wider team to support continuous improvement
Support and mentor Sales Development Representatives, sharing knowledge and best practice
Participate fully in coaching and training sessions led by the Sales Director
Contribute positively to a high-performance culture built on accountability, collaboration and continuous improvement
Lead by example through professionalism, resilience and a positive attitude.
Requirements
Proven success in B2B sales, ideally within events, media, technology or SaaS
Strong consultative selling and relationship-building skills
Experience using structured sales methodologies such as MEDDICC (or a willingness to become proficient)
Commercially astute with excellent negotiation skills
Organised with strong CRM discipline and pipeline management
Confident communicator with the ability to engage senior stakeholders
Self-motivated, resilient and driven to exceed targets
Comfortable working in a fast-paced, entrepreneurial environment.