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Randstad Logo Randstad · Sales

Sales Manager (HORECA - Frozen)

Malaysia, Kuala Lumpur · Job Posted May 30, 2026
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Job Description

The Sales Manager will be a critical revenue driver during this pivotal pre-IPO scaling phase. Your primary mandate is to aggressively capture market share within the Hotel, Restaurant, Café, and Catering (HORECA) channels, establishing the corporate foundation required for future public market entry. Reporting directly to the Commercial Director, this role is a career-defining position. You will not just be managing accounts; you will be building a high-value commercial portfolio from the ground up, with the unique opportunity to participate in the long-term wealth creation and equity milestones of a rapidly appreciating business.

Job Responsibility

  • Drive B2B sales growth by identifying and securing high-volume corporate listings across premium hotels, casual dining chains, central kitchens, and caterers
  • Pitch, negotiate, and close high-volume commercial contracts, managing trade terms, pricing strategies, and margins to ensure maximum profitability in line with corporate valuation goals
  • Partner with corporate chefs and procurement heads to conduct product presentations, demonstrating the efficiency and value of frozen solutions in commercial kitchens
  • Establish robust Joint Business Plans (JBPs) with key accounts, leveraging sales data to forecast predictability—a critical metric for corporate scaling
  • Coordinate closely with logistics teams to ensure reliable, high-standard cold-chain delivery performance across the region

Requirements

  • Minimum a Diploma in Business, Marketing, or a related field
  • Minimum 3–5 years of B2B food service sales experience, with a proven track record handling frozen food, chilled products, or premium ingredients
  • An active, established network of contacts among Chefs, Procurement Managers, and F&B Directors within the Malaysian HORECA channel
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