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Sales Manager - Groups & MICE

sofitel.accor.com Logo

SOFITEL

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Location:
United Arab Emirates , Dubai

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Category:
Sales

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

At the 25hours Hotel One Central, Bedouin traditions are brought back to life and reinterpreted in a contemporary way. Here our colleagues become storytellers themselves. With a view of the Museum of the Future near the Dubai International Financial Center, everyone will find their way to us. Whether for an ice cream walk or a birthday celebration, we also enjoy spending time together outside of work. We are a colourful, diverse, professional team and love our friendly, informal culture. COME AS YOU ARE & JOIN THE 25h TRIBE.

Job Responsibility:

  • Develop and implement strategic sales plans to achieve revenue targets for MICE & Groups segments
  • Conduct market research to identify trends, competitor offerings, and potential business opportunities within the MICE & Groups markets
  • Handle all incoming group and event enquiries (rooms and/or catering), ensuring timely responses and personalized proposals in line with brand standards
  • Build and maintain strong relationships with corporate clients, travel agencies, event planners, and other stakeholders to promote the hotel’s offerings
  • Prepare accurate and competitive quotations tailored to client needs, working in alignment with Revenue guidelines
  • Negotiate pricing, terms, and conditions with clients to maximize revenue and ensure client satisfaction
  • Prepare and issue group contracts, ensuring all terms are in line with hotel policy and revenue strategy
  • Actively follow up on all leads to maximize conversion rates, using sales techniques and understanding of market trends
  • Maintain updated client records and enquiry details in the CRM (e.g., Opera, Delphi), ensuring accuracy in reporting and forecasting
  • Organize and participate in sales events, trade shows, and promotional activities to increase brand awareness and attract potential clients
  • Coordinate with Revenue, Reservations, Events Planning, and Operations to ensure feasibility, availability, and smooth delivery
  • Maintain accurate records of sales activities, forecasts, and market analysis. Provide regular reports to the Director of Sales/Assistant Director of Sales on performance metrics
  • Mentor and train junior sales staff as needed, fostering a collaborative and high-performing sales culture
  • Delegate follow-up tasks, rooming list updates, commission checks, and reconciliation coordination to the Groups Coordinator to streamline operations and focus on conversion
  • Support the Sales team in post-event feedback collection and relationship nurturing for repeat business

Requirements:

  • Bachelor’s degree in Business, Hospitality Management, Marketing, or a related field
  • Minimum of 5 years of sales experience in the hospitality industry, with a focus on MICE and leisure
  • Ability to prioritize and respond quickly to multiple enquiries
  • Detail-oriented with strong organizational skills
  • Confident in pricing, negotiation, and upselling
  • Proficient in Microsoft Office and sales platforms (Opera, Delphi, Salesforce, etc.)
  • Proven track record of achieving sales targets and driving revenue growth
  • Excellent interpersonal, communication, and negotiation skills
  • Strong organizational skills with the ability to manage multiple priorities
  • Proficiency in Microsoft Office Suite and hotel property management systems
  • Ability to travel as needed for client meetings and industry events
What we offer:
  • Get to know all the other 25hours hotels and stay ten nights a year for free as an employee
  • Take advantage of being part of Ennismore and get generous discounts when visiting our bars and restaurants as well as booking hotel rooms all over the world
  • Benefit from great offers from our numerous cooperation partners
  • Be part of our hilarious staff parties and much more

Additional Information:

Job Posted:
January 30, 2026

Employment Type:
Fulltime
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