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Sales Manager (Fmcg - North)

Malaysia, Penang 8000.00 - 10000.00 MYR / Month · Job Posted May 19, 2026
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Job Description

We are currently looking for a Sales Manager for a global FMCG powerhouse recognized for its iconic household brands in the coffee, biscuit, and confectionery categories. This expansion role is based in the Northern region, and is pivotal in leading a growing sales team to execute aggressive market penetration strategies for both established and newly launched product lines. Reporting to: Regional Sales Manager (North) Location: Penang Team size: 4 direct reports Join a high-growth, passionate team currently expanding its sales force nationwide, offering a dynamic environment where you can take full ownership of regional distributor performance and field execution.

Job Responsibility

  • Lead and mentor a team of 4 salesmen in the Northern region to achieve sales targets and ensure flawless execution across Modern Trade (MT) and General Trade (GT) channels
  • Manage and strengthen strategic partnerships with long-term distributors, serving as the firm primary contact to solve operational problems and drive coverage growth
  • Spend most of your time on the field with the sales team to monitor productivity, ensure stock availability, and implement in-store merchandising standards
  • Execute regional business plans developed by the Key Account team, translating high-level strategy into actionable results at the outlet level
  • Oversee the successful rollout of new and diverse product categories, including instant pasta, RTD beverages, and premium biscuits, within the assigned territory
  • Conduct monthly operational meetings, delivering data-driven reports and presentations on regional performance, market share trends, and competitor intelligence

Requirements

  • Minimum 5 years of FMCG sales experience, with a proven track record of managing distributors and field-based sales teams
  • General Trade (GT) and distributor management experience is essential, with experience in Modern Trade (MT) operations and execution
  • Detail-oriented and strategic thinker with strong data analysis, communication, and problem-solving skills
  • Highly active and field-oriented mindset
  • you are a leader who thrives on-ground rather than in an office setting and possesses the firmness to manage distributor relationships

What we offer

  • 13 months salary
  • excellent benefits

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