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Sales manager (FMCG - canned food)

https://www.randstad.com Logo

Randstad

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Location:
Malaysia , Seri Kembangan

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Category:

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Contract Type:
Not provided

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Salary:

8000.00 - 12000.00 MYR / Month

Job Description:

We are currently looking for an experienced Sales Manager for a fast-growing FMCG company specialising in canned food. This position is focused on building up the GT channel within Central, and requires your urgent attention. Reporting to: Managing Director. Location: Central Region. 4 direct reports - Currently 2, expanding to 4. A high-impact role to restructure the territory, revive inactive accounts, and lead a growing sales team - offering a mix of stable base salary plus overriding commissions to drive a key category turnover.

Job Responsibility:

  • Spearhead the sales strategy for the Central region (primary focus) and North region (secondary), specifically targeting the General Trade (80%) and Modern Trade/LKA (20%) channels
  • Restructure and optimize the Central region's coverage, identifying market gaps, reviving inactive accounts, and expanding the wholesaler and retailer network
  • Lead, mentor, and expand the sales team, conducting joint field visits to improve trade execution and drive performance
  • Manage key wholesaler relationships and negotiate trade terms to ensure sustainable revenue growth and distribution visibility

Requirements:

  • Minimum 5 years of FMCG sales experience
  • Strong existing network in General Trade (wholesalers/retailers) within the Central region is essential
  • Proven people leadership experience with the ability to coach and manage a sales team
  • A strategic thinker who can analyze market trends and competitor activities to guide commercial decisions
What we offer:
  • sales comms
  • excellent benefits

Additional Information:

Job Posted:
February 19, 2026

Expiration:
March 22, 2026

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