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Sales Manager EU

Bulgaria, Sofia · Job Posted January 15, 2026
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Job Description

The Sales Manager will have overall responsibility for the revenue and commercial success of Payhawk across multiple EU countries. This role will report directly to the VP of Sales and work effectively and efficiently to enforce the global strategy, build a team, prioritize key targets, serve as a spokesperson of the business on a case-by-case basis, align with cross-functional departments such as Marketing, Business Development and Customer Success to drive successful outcomes in the region. The Country Director will directly lead the sales team composed of Account Executives and Sales Managers, and will be responsible for providing peer feedback to cross-functional departments to ensure consistent and cohesive strategy & behaviours. The position is based in Sofia, Bulgaria.

Job Responsibility

  • Manage country targets and metrics to drive business growth
  • Directly manage the direct sales team composed of Account Executives
  • Support the local sales team with key initiatives, projects, and negotiations
  • Implement global business strategies locally to drive business growth
  • Ensure a strong presence in the relevant market segment and maintain a robust pipeline
  • Enforce the global sales playbook while adapting it to local market specifics
  • Support and provide feedback to the regional leads in Marketing, Product Marketing, Partnerships and Business Development teams through a dotted line structure to ensure cohesive regional growth and office development
  • Enforce the territory strategy and growth plan, overseeing sales activities, and generating progress reports
  • Foster a successful partnership between the Sales and Business Development departments
  • Act as a local ambassador, channeling local feedback to central business operations
  • Serve as the spokesperson for the local market on a case-by-case basis

Requirements

  • At least 5 years experience of over-achievement in a senior sales role such as Sales Director, Head of Sales or Sales Manager
  • Success in launching and scaling a business in a new and competitive territory
  • Experience selling SaaS products to midmarket companies (100-1000 employees) in an outbound motion
  • A natural leader who inspires the team
  • An energetic and highly-motivated individual with a strong desire to work in a dynamic tech start-up environment
  • Experience with a variety of sales tools such as Salesforce, Salesloft, Linkedin Sales Navigator, Lusha, Kaspr
  • Fluency in English and Bulgarian

What we offer

  • 30 days holiday paid leave
  • Competitive compensation package
  • Exchange policy to another Payhawk office (London, Paris, Barcelona, Berlin, Amsterdam)
  • Flexible working hours
  • Regular international team-wide events
  • Opportunity to use the Payhawk product with a monthly travel allowance

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  • Ensure a strong presence in the relevant market segment and maintain a robust pipeline
  • Enforce the global sales playbook while adapting it to local market specifics
  • Support and provide feedback to the regional leads in Marketing, Product Marketing, Partnerships and Business Development teams through a dotted line structure to ensure cohesive regional growth and office development
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  • At least 5 years experience of over-achievement in a senior sales role such as Sales Director, Head of Sales or Sales Manager
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  • Experience with a variety of sales tools such as Salesforce, Salesloft, Linkedin Sales Navigator, Lusha, Kaspr
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  • Ensure a strong presence in the relevant market segment and maintain a robust pipeline
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  • Directly manage the direct sales team composed of Account Executives
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