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At ADI, sales isn’t about scripts, it’s about real conversations, clear value, and human connection. The Sales Manager will be responsible for leading a team of Sales Development Representatives (SDRs) to achieve enrolment targets for ADI’s portfolio of short courses. This role combines direct sales execution with team management, tactical leadership, CRM discipline, and operational rigour. The Sales Manager is accountable for the overall performance, structure, and conversion success of the local sales function.
Job Responsibility:
Serve as the “eyes and ears” of Sales in Czechia, sharing real-time insights from the market. Act as a local sales lead for the Czech market, working in close partnership with the CSO
Identify what resonates with prospects and what doesn’t, and proactively suggest improvements to messaging, approach, and even the product
Help shape how ADI grows in this region by contributing ideas and feedback during this early, discovery phase
Embrace the challenge of building a market from the ground up in an environment that is still being defined
Proactively engage with warm leads in the Czech market through outbound calls and follow-ups to understand their needs and guide them through our offerings
Consistently achieve daily and monthly sales targets by effectively managing a high volume of outreach and conversations
Collaborate closely with the Sales and Marketing teams to ensure smooth lead handover and alignment on campaign goals for the Czech region
Use our CRM system to accurately track all interactions, update lead statuses, and maintain an organized sales pipeline
Guide potential customers through our courses and the ADI system, clearly communicating value and addressing questions or objections
Deliver outstanding customer service and uphold a professional, friendly tone in every interaction, following company best practices
Requirements:
3+ years of experience in sales or business development, ideally in an EdTech, startup, or service-oriented environment
Excellent spoken and written English and Czech (required)
Proven experience leading or mentoring a small sales team
People skills to lead a growing team in a startup environment of “organized chaos”
Strong communication and interpersonal skills — ability to inspire, guide, and motivate others
Solid understanding of the full sales funnel and conversion process, from lead qualification to closing
Hands-on experience using CRM systems (Zoho or similar) and managing structured pipelines
Comfortable with outbound sales (calls, follow-ups, WhatsApp, email) and achieving measurable KPIs
Data-driven mindset — able to analyze conversion rates, identify bottlenecks, and suggest improvements
Strong ownership attitude — reliable, proactive, and organized in daily operations
What we offer:
Friendly working environment
Work self-reliantly
Remote work
Unlimited access to our platform's courses (and discounts for family members)