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Tonal is seeking a Sales Manager to build our commercial business from the ground up. This is our first dedicated B2B sales hire, responsible for opening new distribution channels, driving outreach into priority commercial verticals, and establishing Tonal as the premier strength platform across multi family homes, premium homebuilders, STR operators, offices, private clubs, and more. This role is execution-focused and relationship-driven. You will activate Tonal’s commercial vision by running a disciplined outbound motion, leveraging your network, and executing the sales playbook in partnership with the Senior Director of Partnerships.
Job Responsibility:
Drive Commercial Sales Across Priority Verticals: Multi-family Operators, Home Builders & Developers, Private Clubs, Corporate Wellness / Fitness Facility Management
Own Partner Outreach + Pipeline Development: Leverage an existing network of decision-makers, Build and manage a robust pipeline of commercial prospects, Conduct outbound outreach and represent Tonal at trade organizations and industry events, Engage prospects through collateral, demos, site visits, and relationship-building, Maintain CRM accuracy and lead hygiene
Close Deals + Launch Partners Successfully: Lead commercial negotiations, pricing conversations, and order fulfillment coordination, Work cross-functionally with Operations, Finance, and Support to ensure seamless partner setup, Create early sales playbooks, repeatable workflows, and scalable processes, Serve as an advocate for commercial partners inside Tonal
Requirements:
4–7+ years of experience in partnerships, sales, business development, real estate partnerships, hospitality, or commercial fitness
Proven success sourcing, pitching, and closing B2B deals
A well-networked seller with an existing book of relationships across real estate, private clubs, commercial fitness, corporate wellness, or related industries
Deeply connected in the ecosystems where people live and work, with the ability to open doors at the owner, developer, operator, or C-suite level on day one
Known in your market as a relationship builder who maintains a strong reputation and repeat partnerships over time
Exceptional communicator who thrives in outbound sales and relationship-based selling
Comfortable running a high-volume outreach motion and also closing strategic, multiline accounts
Highly organized operator who brings structure, clarity, and process to ambiguous environments
Entrepreneurial, self-starting, and excited about being the first hire in a new business unit
Strong cross-functional collaborator who can influence Product, Operations, Support, and Finance
CRM-native with strong pipeline management discipline
Nice to have:
Experience selling hardware, fitness equipment, hospitality amenities, or real-estate-adjacent products is a plus