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Tonal Logo Tonal · Sales

Sales Manager, B2B Commercial

United States, San Francisco 100000.00 - 125000.00 USD / Year · Job Posted February 18, 2026
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Job Description

Tonal is seeking a Sales Manager to build our commercial business from the ground up. This is our first dedicated B2B sales hire, responsible for opening new distribution channels, driving outreach into priority commercial verticals, and establishing Tonal as the premier strength platform across multi family homes, premium homebuilders, STR operators, offices, private clubs, and more. This role is execution-focused and relationship-driven. You will activate Tonal’s commercial vision by running a disciplined outbound motion, leveraging your network, and executing the sales playbook in partnership with the Senior Director of Partnerships.

Job Responsibility

  • Drive Commercial Sales Across Priority Verticals: Multi-family Operators, Home Builders & Developers, Private Clubs, Corporate Wellness / Fitness Facility Management
  • Own Partner Outreach + Pipeline Development: Leverage an existing network of decision-makers, Build and manage a robust pipeline of commercial prospects, Conduct outbound outreach and represent Tonal at trade organizations and industry events, Engage prospects through collateral, demos, site visits, and relationship-building, Maintain CRM accuracy and lead hygiene
  • Close Deals + Launch Partners Successfully: Lead commercial negotiations, pricing conversations, and order fulfillment coordination, Work cross-functionally with Operations, Finance, and Support to ensure seamless partner setup, Create early sales playbooks, repeatable workflows, and scalable processes, Serve as an advocate for commercial partners inside Tonal

Requirements

  • 4–7+ years of experience in partnerships, sales, business development, real estate partnerships, hospitality, or commercial fitness
  • Proven success sourcing, pitching, and closing B2B deals
  • A well-networked seller with an existing book of relationships across real estate, private clubs, commercial fitness, corporate wellness, or related industries
  • Deeply connected in the ecosystems where people live and work, with the ability to open doors at the owner, developer, operator, or C-suite level on day one
  • Known in your market as a relationship builder who maintains a strong reputation and repeat partnerships over time
  • Exceptional communicator who thrives in outbound sales and relationship-based selling
  • Comfortable running a high-volume outreach motion and also closing strategic, multiline accounts
  • Highly organized operator who brings structure, clarity, and process to ambiguous environments
  • Entrepreneurial, self-starting, and excited about being the first hire in a new business unit
  • Strong cross-functional collaborator who can influence Product, Operations, Support, and Finance
  • CRM-native with strong pipeline management discipline

Nice to have

Experience selling hardware, fitness equipment, hospitality amenities, or real-estate-adjacent products is a plus

What we offer

  • Offers Equity
  • Offers Bonus
  • health insurance
  • retirement savings benefits
  • life insurance and disability benefits
  • flexible paid time off
  • parental leave
  • other additional benefits
  • Tonal product perks
Tonal - All Job Offers

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