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Sales Manager - Autonomous Vehicle Tech Expo

United Kingdom, Dorking · Job Posted February 13, 2026
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Job Description

We’re looking for a commercially driven Sales Manager who thrives on hitting targets and driving revenue through strong relationships and smart sales strategy. This is a hands-on role focused on delivering personal sales performance and contributing directly to the commercial success of the event. You’ll work closely with the Event Director and Show Manager to execute sales strategies, grow exhibitor numbers, and maximise revenue across stand sales and sponsorship. This role suits someone who enjoys owning their pipeline, leading by example through delivery, and playing a key part in shaping the commercial performance of an event.

Job Responsibility

  • Manage the day-to-day sales performance for the show
  • Deliver personal sales targets across new and existing business
  • Execute the show’s sales strategy in line with the Event Director and Show Manager’s objectives
  • Drive the campaign strategy to deliver the event over target, including exhibitor numbers, stand sales, sponsorship inventory, yield, and revenue
  • Ensure activity targets are met, including outbound call volumes and face-to-face meetings
  • Run and support the rebook process in collaboration with the Event Director and Show Manager
  • Manage and maintain an accurate prospect database in line with CRM policy
  • Ensure a consistently high standard of communication with prospects, exhibitors, and partners
  • Regularly meet customers, prospects, and event partners, spending at least one day every fortnight in the market
  • Execute and analyse exhibitor marketing strategies
  • Manage the event floor plan and identify profitable opportunities and show features
  • Monitor competitor activity and market trends, attending competitor and industry events where required
  • Maintain accurate stand and sponsorship ledgers
  • Reconcile sales, accounting, and CRM data
  • Produce monthly revenue reports and forecasts, including contributions and actions to achieve the budget
  • Work closely with operations, marketing, and show teams to ensure smooth event delivery
  • Support the wider business and senior management team as required

Requirements

  • Proven experience in exhibition or event sales
  • Strong track record of hitting and exceeding personal sales targets
  • Solid understanding of stand sales, sponsorship, and rebooking
  • Confident managing your own pipeline and activity levels
  • Strong relationship-building and negotiation skills
  • Financially comfortable working with budgets, forecasts, and sales reporting
  • Confident using CRM systems to manage performance and pipeline
  • Commercially minded, proactive, and results-focused
  • Strong communication and presentation skills

Nice to have

  • Experience managing event floor plans
  • Knowledge of the events industry and competitor landscape
  • Experience working with exhibitor marketing campaigns
  • Comfortable attending competitor and industry events

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