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We’re looking for a commercially driven Sales Manager who thrives on hitting targets and driving revenue through strong relationships and smart sales strategy. This is a hands-on role focused on delivering personal sales performance and contributing directly to the commercial success of the event. You’ll work closely with the Event Director and Show Manager to execute sales strategies, grow exhibitor numbers, and maximise revenue across stand sales and sponsorship. This role suits someone who enjoys owning their pipeline, leading by example through delivery, and playing a key part in shaping the commercial performance of an event.
Job Responsibility:
Manage the day-to-day sales performance for the show
Deliver personal sales targets across new and existing business
Execute the show’s sales strategy in line with the Event Director and Show Manager’s objectives
Drive the campaign strategy to deliver the event over target, including exhibitor numbers, stand sales, sponsorship inventory, yield, and revenue
Ensure activity targets are met, including outbound call volumes and face-to-face meetings
Run and support the rebook process in collaboration with the Event Director and Show Manager
Manage and maintain an accurate prospect database in line with CRM policy
Ensure a consistently high standard of communication with prospects, exhibitors, and partners
Regularly meet customers, prospects, and event partners, spending at least one day every fortnight in the market
Execute and analyse exhibitor marketing strategies
Manage the event floor plan and identify profitable opportunities and show features
Monitor competitor activity and market trends, attending competitor and industry events where required
Maintain accurate stand and sponsorship ledgers
Reconcile sales, accounting, and CRM data
Produce monthly revenue reports and forecasts, including contributions and actions to achieve the budget
Work closely with operations, marketing, and show teams to ensure smooth event delivery
Support the wider business and senior management team as required
Requirements:
Proven experience in exhibition or event sales
Strong track record of hitting and exceeding personal sales targets
Solid understanding of stand sales, sponsorship, and rebooking
Confident managing your own pipeline and activity levels
Strong relationship-building and negotiation skills
Financially comfortable working with budgets, forecasts, and sales reporting
Confident using CRM systems to manage performance and pipeline
Commercially minded, proactive, and results-focused
Strong communication and presentation skills
Nice to have:
Experience managing event floor plans
Knowledge of the events industry and competitor landscape
Experience working with exhibitor marketing campaigns
Comfortable attending competitor and industry events