Sales Manager Automotive Testing (China) Job at CloserStill Media (Singapore)

Job Description

UKi Media are looking for a Sales Manager based in Singapore responsible for managing the shows daily sales performance and sales team. Assisting the Event Director to ensure sales strategies are created and followed. Work with the Event Director to ensure the financial success of the event by introducing sales activities as and when the need arises to hit and exceed show target. Manage and motivate junior staff ensuring the companies standards or performance are met. Train and support junior staff where necessary. Ensure personal and junior sales team member’s targets are exceeded. With the Event Director, liaise with other departments such as operations, marketing and the show team to ensure the smooth running of the event as well as planning and post event responsibilities. Support company senior management team with the smooth running of the company as and when required.

Job Responsibility

Manage day to day sales on the show and where appropriate junior sales staff
Lead by example – Responsible for delivering personal sales targets across the event as well as responsible for junior sales staff hitting their personal target
To proactively deliver the show strategy across new and existing business
Deliver the campaign strategy as set out by the Event Director delivering the show over target including overall numbers of exhibitors, exhibitor mix, stand sales, sponsorship inventory, yield and sponsorship revenues
Ensure the sales plan is being delivered on target and budget and activity targets (outbound call volumes and face-to-face meetings) are met
Support junior sales staff in developing new revenues streams and creative and complex sales such as sponsorship
Visit and canvas at competitor and industry events and develop a systematic understanding of and monitoring of competitors
With the Event Director run and manage the rebook process and rebook team
Role play the junior sales team regularly and share areas for enhanced sales performance and best practice
Manage the prospect database to ensure it is constantly updated and is fit for purpose falling in line with the companies CRM policy.
Ensure a constant high quality of delivery in all prospect, exhibitor and partner communication ensuring the message is on point.
To undertake any other duties as reasonably requested
Execute the Event Director and teams strategy and objectives outlined in the event’s business plan
Execute the event’s brand strategy, ensuring the event maintains and increases its relevance to its market/s, and it meets visitor and exhibitor expectations.
Ensure you are regularly out and meeting customers, prospects and event partners. At least one day every fortnight you should be out meeting customers and prospects.
Ensure that the exhibitor marketing strategy is delivered, monitored and analysed
Manage the event floor plan
Identify, implement and manage profitable show features
Monitor and report competitor activity, taking actions where necessary
To get close to your market, understand its trends and develop your event around it
Maintain an accurate stand and sponsorship ledger
Regularly reconcile sales ledger, accounting ledgers and CRM sales logs
Provide a monthly report and forecast on show revenues, contribution, manpower and actions that are being taken for the shows to achieve budget
Day to day management of the sales team especially ensuring the team is fully briefed and equipped at the start of each power hour
Set clear goals and objectives for all reporting staff
Set, monitor and evaluate performance targets (with the aid of CRM applications)
Complete (alongside Event Director) annual and mid-term staff appraisals as necessary
Assess, develop and coach all reporting staff (including identifying bespoke training needs of individuals where necessary)
Motivate the team
Coach and develop the team in all aspects of their roles, creating transition map to expanded roles and promotion where appropriate
Work with the operations team to execute the operations strategy that meets/comes in under budget while ensuring high levels of exhibitor and delegate experiences and production values are maintained
Work with the marketing team to help deliver the event marketing strategy which meets overall visitor numbers (with the right demographics), feature content, visitor and acquisition costs
Personally manage selected key industry partnerships in conjunction with the Event Director and Show Manager
With the Event Director develop an exhibitor campaign strategy including vertical and horizontal activity
Foster positive and professional relationships with key suppliers, associations, media and commercial partners

Requirements

New business experience
Exhibition experience
Passion for Motor sport
Able to manage Salesforce

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Sales Manager Automotive Testing (China)

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