Sales Manager – Process & Flow Control Equipment

• Lead and manage internal and external sales teams to achieve commercial targets for valve, pump, actuators, and other process control instrumentation, while driving sustainable growth through new and existing customer engagement
• Develop and execute strategic business plans in collaboration with the Sales Director and management team, identifying new opportunities through events, partnerships, and targeted outreach
• Oversee customer engagement initiatives, including strategic account planning, quotation follow ups, and project pipeline management using CRM tools
• Manage supplier relationships, including contract negotiation, factory visits, and supply chain development, to secure long-term partnerships and optimal commercial outcomes
• Identify and onboard new supply sources, process flow instrumentation/products and technologies to enhance the company’s portfolio and competitiveness
• Collaborate with the Operations Manager to monitor and improve supply chain efficiency, flexibility, and alignment with budgetary objectives
• Contribute to the evolution of the product range based on market demands and customer feedback
• Conduct market research, trend analysis, competitor benchmarking, and pricing studies to guide sales strategies and product development
• Collaborate with the Marketing Team to position the company through campaigns, digital platforms, and strategic communications
• Support product launches and evolution by analysing opportunities, coordinating with internal teams, and incorporating customer feedback
• Develop a strong technical understanding of the company’s process equipment offerings through training and supplier engagement
• Understand end-user needs for product selection and offer innovative solutions, including non-standard components when required
• Apply appropriate pricing strategies in collaboration with suppliers to maintain competitive advantage
• Support team success by overseeing KPI’s, providing coaching, and implementing strategic planning approaches to improve sales effectiveness and customer outcomes
• Promote and maintain active use of the company’s CRM system to track customer interactions, projects, and lead management
• Ensure follow-ups with top customers and support resolution of customer issues promptly and professionally

• Minimum 5 years’ proven experience in a commercial Manager, business development Manager, or sales manager role, ideally within the process equipment or industrial automation sector
• The candidate must be used to the process of technical selling on project enquiries from third-party engineering houses, securing specification of valves, process flow instruments
• Strong technical acumen with the ability to provide product support and present tailored application solutions to customers in pharmaceutical, biotechnology, distilleries, refineries, and food and beverage sectors
• An academic background in Engineering, Business, or a related field would be advantageous, though candidates with strong, relevant sales management experience will be equally considered
• Proven track record managing the full sales cycle, including lead generation, closing deals, contract management, and key account development with senior stakeholders
• Strong commercial skills, including negotiation, communication, presentation, and the ability to build trusted customer relationships in dynamic environments
• Proficient with CRM systems, data-driven sales management, and adaptable, results-oriented approaches
• full clean driving licence required

Excellent salary and company benefits based upon experience