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Sales Manager – Premium Sales & Private Events

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Legends Global

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Location:
United States , Rockford

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Category:
Sales

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Contract Type:
Not provided

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Salary:

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Job Description:

The Sales Coordinator – Premium Seating & Private Events supports revenue generation through the sale and coordination of premium seating products and private event bookings across the BMO Center, Coronado Theatre, and Davis Park.

Job Responsibility:

  • Supports revenue generation through the sale and coordination of premium seating products and private event bookings across the BMO Center, Coronado Theatre, and Davis Park
  • Cultivate and maintain relationships with premium seating clients, including suite holders, club seat members, and hospitality buyers, to ensure renewals and repeat business
  • Assist with the sales, servicing, and fulfillment of premium seating products for concerts, sporting events, and special events
  • Seek out, solicit, and coordinate new private event business, including meetings, banquets, receptions, corporate events, and social functions
  • Support sales goals established by the General Manager and Assistant General Manager for both premium seating and private event revenue
  • Work closely with the Marketing Department to develop and implement sales strategies, promotions, and outreach efforts to increase premium seating and private event bookings
  • Coordinate client tours, meetings, and event walkthroughs with appropriate internal departments to ensure high-quality customer service
  • Assist in creating, presenting, and negotiating proposals for premium seating and private events while maintaining stated goals and profit margins
  • Create and manage use license agreements from initial creation through completion, including obtaining signatures, insurance certificates, and required deposits
  • Serve as a primary point of contact for assigned clients, ensuring clear communication and timely follow-up throughout the sales and planning process
  • Represent the BMO Center, Coronado Theatre, and Davis Park at community, networking, and industry events as needed
  • Effectively works with the Executive Management Team to ensure the venue's success
  • Conducts regular marketing sales meetings with sales staff to discuss upcoming sales & marketing campaigns, outstanding leads, and special projects

Requirements:

  • Minimum 4+ years current sales experience, preferable in hospitality or an entertainment venue focused on event sales
  • Bachelor’s degree or equivalent combination of education and related experience and/or training
  • Working knowledge of local and regional markets, venue operations, and special events industries
  • 2-3 years supervisory experience
  • Excellent communication, organizational and interpersonal skills required
  • Strong interpersonal skills
  • can effectively communicate and relate to all levels within and outside the organization
  • creates and builds positive and productive relationships
  • Responds quickly and effectively to changing trends and circumstances
  • embraces change and welcomes fresh perspectives
  • learns from past mistakes and adjusts accordingly
  • Professional verbal and written communication skills
  • Ability to effectively supervise staff
  • Ability to work irregular hours as dictated by the event schedule, including nights, weekends, and holidays
  • Ability to travel as needed
  • Must be a "Self-Starter" and have the ability to work with limited supervision
  • Crisis management skills
  • Working knowledge of spreadsheet software and work processing software
  • Be proficient in Microsoft Word, Excel, and Power Point
  • Must be internet savvy
  • Adobe Creative Suite preferred
  • Basic HTML preferred
  • Knowledge of digital media and social network platforms (Facebook, Twitter, Snapchat, Instagram, LinkedIn, Trip Advisor, etc.) is a must

Nice to have:

  • Adobe Creative Suite preferred
  • Basic HTML preferred

Additional Information:

Job Posted:
February 20, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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