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The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia and Thailand – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA. We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans. We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.
Job Responsibility:
Understand & share knowledge about your market trends and competitors, our consumers and their living situations and use this knowledge to improve how our customers’ meet our range
Knowing our global priorities, your range, the national market and competition. You use this information to define and agree your home furnishing business plan, thereby contributing to the country business plan
Clearly communicate business strategies/priorities to your shopkeepers in a way which motivates them to take ownership for their part in achieving IKEA’s overall goals and objectives
Support the business growth by contributing to a commercial calendar which supports the commercial priorities and inspires more people to visit our selling channels
Proactively monitor national competition, taking fast actions to ensure that the IKEA selling channels secure the lowest price, so as to be the first choice for home furnishings
Lead the national core processes for your home furnishing business with a goal to secure turnover, profit, gross margin and develop volume commitments
Supporting all selling channels in their drive to sell their volume commitments, monitoring their sales results and following up on deviations in order to improve poor performance and develop/share good examples
Keeping all selling channels updated on their performance, good examples, major stock availability issues and important product information
Ensuring that all product information in all media across all sales channels is correct and complete and that the appropriate volumes are available in the supply chain
Actively work with your shopkeepers and understand their business development needs and work with them to secure their competence development
Ensure product training and services for my home furnishing business
Decide, agree and deliver national sales, gross margin, gross profit and other Key Performance Indicators (KPI) and goals which reflect my portfolio of home furnishing business priorities
Co-ordinate national price deviation actions, optimising commercial opportunities and the handling of outgoing products and overstock
Regularly analyse and follow up on sales in all channels to steer my shopkeepers/web merchandisers towards achieving our sales targets and gross margin goals and take actions accordingly
Through your everyday work you contribute to a people and planet positive business, social connection and environmental impact
Requirements:
Passionate about home furnishings
Driven by the need to continually learn about life at home in your market & turn these insights into practical and inspirational solutions for your customers
Committed to develop people & the business together
Hungry for knowledge and continual improvement in execution of your role
Highly self-motivated, comfortable leading a team or working independently
To understand how to create clear, simple & inspiring business plans from your insights and analysis
Strong interest/understanding of the customer shopping experience & how to optimise this
A strong knowledge of the local market, competition, trends & life at home
Strong analytical and numerical skills – able to draw insights from information and formulate this into a cohesive, engaging and inspiring strategic business plan
A strong understanding of the drivers of sales, profit, gross margin and volume development
To provide commercial steering for colleagues and matrix partners to optimise their business opportunities
Range management & optimisation for a large number of products
Developing & promoting key commercial activities for your portfolio of home furnishings businesses through all sales channels
Experience of a management role within an IKEA Store
A good level of computer proficiency
Creating simple and solid sales plans, communicating these in ever engaging ways
Networking with colleague to identify, develop or share best practice for your business
The ability to turn customer data and insights into solid actions to drive business development
The lead the commercial agenda across peers and matrix partners for your business
To interpret and present business information in a clear, simple & engaging way
How to set, monitor and follow-up on business goals and action plans
To prioritise and organise your workload, working to clear & challenging deadlines
To engage stakeholders in your plans & build collaborative working processes
To review and evaluate processes for the purposes of continuous improvement
To provide detailed & specific feedback to colleagues & matrix partners on business performance