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We are looking for a proactive, results-driven Sales Executive to play a vital role in reviving key accounts, expanding into new markets, and driving sustainable sales growth. Based in Kuala Lumpur, this role requires a high degree of accountability for achieving targets, deep customer relationship building, and hands-on market execution across multiple trade channels.
Job Responsibility:
Target Achievement: Accountable for achieving and exceeding individual monthly and annual sales targets (AOP)
Market Coverage: Focus on sales growth across diverse channels within assigned territories, including General Trade (GT), Modern Trade (MT), HoReCa (Hotels, Restaurants, Cafés), Cash & Carry (C&C), and Health Retail
Account Expansion: Spearhead market presence expansion by actively hunting and securing a minimum of 3 new customers or areas per month, with a specific focus on under-served markets and HoReCa channels
Strategic Planning: Develop and implement strategic sales plans, conduct regular account planning, and hold business reviews with key customers to drive profitable growth
Customer Relationships: Develop and maintain strong, long-term relationships with customers, wholesalers, retailers, HoReCa clients, and all trade partners
Collections & Credit Control: Ensure 100% timely collection of payments within approved credit terms and maintain accurate transaction records to prevent overdue payments
Reporting: Submit accurate daily sales forecasts, weekly pricing updates, and a minimum of four monthly competitor activity reports
Policy Compliance: Process accurate orders within the cut-off time and strictly adhere to company pricing and trading policies
Database Management: Promptly update the company database (CSU) after new account creation or changes
Visibility & Availability: Ensure consistent product visibility and availability across all designated outlets to meet distribution targets
Promotion Execution: Plan and execute trade promotions, in-store merchandising, and activations (e.g., promotional blocks, demonstrations, sampling) to enhance brand presence and drive purchases
Operational Liaison: Work closely with logistics and supply chain teams to optimize delivery efficiency and prevent stockouts
Team Leadership (Merchandising): May be required to lead a team of merchandisers to ensure excellent retail execution and adherence to brand visibility standards
Requirements:
Minimum 3-5 years of sales experience in the FMCG industry (F&B preferred), specifically handling wholesalers, supermarkets, HoReCa, Cash&Carry, and local key accounts
Minimum Diploma or Degree in Business Administration, Sales, Marketing, or a related field
Proficiency in Eng and Bahasa Malaysia is required
Strong selling, negotiation, communication, analytical, and problem-solving abilities
Must be proficient in MS Office (Excel, PowerPoint) and able to forecast and present strategies effectively
Valid driver’s license and willingness to travel to cover priority areas
High sense of responsibility and dedication, positive energy, and professionalism
What we offer:
Competitive basic salary and commission structure
Monthly car, petrol, and phone allowances
Medical benefits, insurance coverage, and performance-based bonuses
Opportunities for professional development and career growth in a supportive work environment
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