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The Sales Executive for Programmatic is a key sales point of contact responsible for programmatic revenue growth across your assigned region. Growth will be driven by proactive sales efforts to strategic accounts (in tandem with Regional and Vertical Sales), increased programmatic competency amongst SXM Media sellers (through teaching), deeper relationships with DSP sales and account management teams, and connecting the dots between marketplace needs and product roadmaps.
Job Responsibility
Communicate the value of SiriusXM Media to advertising clients, agencies and DSPs by walking through detailed presentations
Introduce new advertisers, agency contacts, and DSPs into SiriusXM Media's sales network
Develop and maintain client relationships and programmatic sales strategies to drive revenue growth and expand SiriusXM Media's customer base
Identify and close strategic up-selling opportunities by understanding core client business needs
Own a defined book of business and revenue goals for assigned accounts/segments, including quarterly pipeline targets and forecasting accuracy
Collaborate with cross-functional teams to design and implement programmatic sales plans, leveraging data-driven targeting and personalization
Analyze bid data to identify trends, opportunities, and challenges that inform sales strategies with clients
Make optimization recommendations to programmatic campaigns across multiple platforms, ensuring performance and client satisfaction
Stay current on industry trends, new technologies, and best practices in the programmatic space to enhance sales tactics
Manage your programmatic sales pipeline using CRM tools (e.g., Salesforce) for maximum efficiency, from initial pitch through deal activation
Partner with operations, client services, and yield teams to set up campaigns for success
Provide market feedback on measurement needs, product updates, and pricing to help improve programmatic offerings
Build and manage relationships with DSP account and client success teams
Maintain disciplined deal governance and documentation (e.g., next steps, risk/issue logs, and decision points) and escalate appropriately when trade-offs impact client outcomes or revenue
Champion diversity, equity, and inclusion in all aspects of your work
Passion for owning a room, closing deals, and getting wins
Requirements
Typically requires a minimum of 3 years of related experience with a Bachelor’s degree
or 2 years and a Master’s degree
or equivalent work experience
Experience and knowledge of programmatic sales platforms, including DSPs, SSPs, and ad exchanges
Track record in programmatic advertising sales, operations, or buy-side success, with a history of exceeding goals and growing customer relationships
Hands-on experience in programmatic advertising (DSPs, agency trading desks, or publisher sales) or similarly technical media (e.g., ad networks)
Familiarity with mobile in-app advertising and audio formats
Strong ability to communicate product benefits tailored to each client's needs
Proven ability to influence and partner with senior stakeholders externally (agency, advertiser, and DSP decision-makers) and internally (Yield, Ad Ops, Measurement, Product) to deliver outcomes
Experience balancing multiple sales opportunities, especially under shifting deadlines
Proficiency in creating effective PowerPoint presentations
Strong data management and analysis skills, including experience with data visualization
Experience with CRM systems (Salesforce) and sales automation tools
Certifications in major programmatic sales platforms (e.g., Google Marketing Platform, The Trade Desk, Yahoo, Amazon Advertising Platform) are a plus
Demonstrated ability to operate with minimal supervision, applying judgment to prioritize opportunities, structure solutions, and make optimization trade-offs in a fast-moving environment
Ability to generate ideas and deliver results across diverse clients, teams, and situations
Creative thinking ability to help guide product enhancements based on client feedback
Willingness to travel as needed (estimated less than 25%), if capable
Must have legal right to work in the U.S.
Nice to have
Certifications in major programmatic sales platforms (e.g., Google Marketing Platform, The Trade Desk, Yahoo, Amazon Advertising Platform) are a plus