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BrewDog is looking for an experienced Retail Events and Marketing Manager with a proven track record in curating, managing and executing successful brand activations, consumer & trade events, and unique partnerships along with building and growing our bars in the public eye through outstanding, on brand marketing. You will develop and own the retail events calendar, which plays a central role in bringing our strategy to life through unique experiences and activations.
Job Responsibility:
Develop and own the retail events calendar
Build and manage event strategy including budgeting and project management
Manage and establish partnerships across the group
Build relationship with marketing, events and reservations team in the UK
Work with US sales and marketing team to create bar connections and assist in US focused activations
Coordinate marketing mavericks from onboarding through to execution
Maintain close eye on all bars social and marketing presence using Hoot Suite and Canva
Create interesting and informative monthly meetings
Onboard and train new events co-ordinators to company standards
Create fun and informative events training for all of the US team
Develop and maintain a retail brand standard events handbook
Co-ordinate bar openings including securing event activations, creating relationships with vendors, and building brand awareness
Negotiate contracts for events and sponsorships
Requirements:
Prior experience in retail events and marketing management
Proven track record in curating, managing and executing successful brand activations, consumer & trade events, and unique partnerships
Background in negotiating collaborations and partnerships
Commitment to innovation
Passion for leading projects from concept to delivery
Get-up-and-go attitude
Autonomous work ethic
Background in working for brands that push boundaries to innovate
Knowledge of craft beer desirable
Willingness to learn essential
Nice to have:
Knowledge of craft beer
What we offer:
Profit share (10% of bar profits)
Retirement (401k) with Safe Harbor Matching Contributions (100% match up to 6% of compensation)
4-week sabbatical after every 5 years
Staff discount (25% off in bars, 30% off online, 50% off BrewDog Merch)
Beer training through Cicerone qualifications with pay increases for each level passed
Enhanced sick pay
Healthcare
Life assurance
High street retail discounts
Employee assistance programs
Enhanced family friendly policies around maternity and paternity leave
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