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The Sales & Event Development Manager is responsible for driving revenue through event sales, vendor participation, sponsorship acquisition, and the development of new in-house events at The Sanford Center. This role blends sales, event planning, outreach, and relationship management. The ideal candidate is highly motivated, entrepreneurial, and passionate about building strong partnerships within the region. This position manages and grows all home-grown events—including vendor relations, registration, sponsor sales, planning logistics, and post-event evaluation. Additionally, the role focuses on outbound sales to attract meetings, trainings, conferences, expos, trade shows, and other revenue-generating bookings.
Job Responsibility:
Oversee planning, execution, and growth of all Sanford Center–initiated events
Manage vendor sales, booth assignments, registration processes, and assist with on-site coordination
Develop sponsorship packages and secure sponsorships for recurring and new home-grown events
Monitor event budgets, timelines, and operational needs
Analyze event performance and implement strategies for year-over-year growth
Conduct outbound sales outreach—phone calls, emails, and in-person visits—to promote The Sanford Center’s event capabilities
Build and maintain strong regional relationships with businesses, organizations, and event planners
Create customized proposals for meetings, training, conferences, expos, and trade shows
Identify and pursue new market segments and revenue opportunities
Research regional trends and identify opportunities for new in-house events
Develop event concepts, proposals, budgets, and revenue projections
Partner with internal teams in marketing, operations, and logistics
Build vendors and sponsor networks for future events
Work with operations, marketing, finance, and leadership teams
Communicate event needs and expectations clearly
Ensure a positive client experience from start to finish
Requirements:
3–5 years of experience in sales, event planning, hospitality, or venue management
Demonstrated success in outbound sales or sponsorship selling
Experience coordinating events or managing vendors
Strong presentation and communication skills
Self-starter with organizational strength and ability to multitask