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The Sales Enablement Specialist organizes, executes and measures programs – directly or through sales – that create relevant two-way interactions with prospects and customers to inform and influence their buying decisions and broader relationship with the organization. They are aligned to multiple sales regions, markets, or countries, and paired with 6 to 8 Business Development Executives to support the attainment of annual strategic account growth and retention objectives and enable the success of Operations as needed. This position supports our entire western division as well as Brazil and Mexico.
Job Responsibility:
Lead and oversee on-going regional sales objectives and operational business goals that have been strategized and prioritized between Sales, Operations and Marketing
Develop and share external marketing campaigns and assets to leverage for regional account engagement planning and projects
Utilize knowledge of our business and offerings and connect them to the client/prospect needs through customized campaigns
Translate local sales objectives into account objectives and project plans for marketing support
Understand which external marketing campaigns and assets to leverage for local account engagement planning
Identify internal and external resources for use in marketing execution for targeted strategic accounts
Understand requirements (e.g. content, programs) and articulate them to the marketing centers of excellence for on-going enhancements of our global ABM programs/offerings
Facilitate ATP white boarding sessions and strategic account planning
Measure and analyze custom program performance on agreed-upon account targets
Provide ongoing data and insights on focused accounts and contacts within these accounts
Orchestrate and lead ongoing account check-ins with BDE to ensure account goals, key contacts and account plans stay on track, and discuss upcoming account requirements and modifications
Requirements:
Bachelors Degree (a combination of skills, experience, and education will be considered in lieu of a degree)
3-5+ years of relevant work experience within field marketing, project management, and/or sales enablement
Excellent verbal and written communication skills
Project management skills
Ability to influence and lead initiatives
Thorough knowledge of the complete suite of Microsoft products
Proven experience mining the web and familiarity with social networking tools
Proven ability to multi-task and establish priorities
Ability to be proactive, goal oriented and collaborative
Ability to quickly learn new technologies
Nice to have:
Bachelors Degree, preferably in marketing/business enablement or marketing research
Global operational work experience
Experience with CRM systems (Microsoft Dynamics)
Proficiency with high tech sales tools (desktop publishing or ability to develop and implement email marketing campaigns)
Fluency in multiple languages, Spanish and Portuguese speaking and writing capabilities highly preferred