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Avoca Logo Avoca · Sales

Sales Enablement Lead

United States, New York 175000.00 - 210000.00 USD / Year · Job Posted February 21, 2026
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Job Description

We’re hiring our first Sales Enablement Lead to build the enablement function from zero and help scale a fast-growing mid-market sales team. This role sits at the intersection of Sales, Growth Marketing, Product Marketing, and RevOps, with a clear mandate: improve speed to productivity, execution quality, and consistency across the sales org. This is a hands-on, high-ownership role for someone who thrives in ambiguity, enjoys building from scratch, and wants to define how a modern sales organization operates as it scales.

Job Responsibility

  • Act as the founding Sales Enablement hire, owning the creation of the enablement function, operating rhythm, and core standards from the ground up
  • Own enablement strategy focused on improving speed to productivity, consistency of execution, and measurable sales effectiveness across a growing team of ~20 mid-market reps
  • Design, launch, and continuously iterate on new-hire onboarding and ramp programs, including structured 30/60/90-day plans, role readiness expectations, and certification milestones
  • Build and maintain comprehensive sales playbooks, clearly articulating ICPs, buyer personas, use cases, objection handling, and competitive differentiation in a way reps actually use
  • Establish and manage a centralized enablement knowledge system as a single source of truth for messaging, materials, and best practices
  • Partner closely with Sales Leadership on win/loss analysis and deal inspection, translating real deal insights into targeted enablement programs
  • Work cross-functionally with Marketing and Product Marketing to operationalize talk tracks, battle cards, and certifications, ensuring consistent field adoption
  • Define and document the ideal seller profile and standardized sales motion, creating clarity around what “good” and “great” execution look like
  • Focus on scalable programs and frameworks rather than day-to-day rep coaching, which remains with frontline managers

Requirements

  • ~5+ years of experience in Sales Enablement, Revenue Enablement, or a closely related role supporting 20+ quota-carrying reps
  • Experience building or significantly evolving enablement programs in a high-growth B2B SaaS environment (Series A–C preferred)
  • Strong understanding of modern sales motions, methodologies, and what actually drives productivity lift
  • Proven ability to translate strategy into practical, rep-usable assets and programs
  • Excellent communication, facilitation, and stakeholder management skills across Sales, Marketing, Product, and RevOps

Nice to have

We’re also open to high-potential enablement professionals from top-tier sales organizations who have seen best-in-class playbooks in action and are ready to step into a founding role

What we offer

  • Offers Equity
  • Offers Bonus
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