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Sales Enablement Lead

Eftsure

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Location:
Australia, North Sydney

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Category:
Sales

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Join Eftsure as our Sales Enablement Lead and build world-class onboarding and training that helps SDRs ramp faster, book better meetings, and create predictable global pipeline.

Job Responsibility:

  • Reduce ramp time and time-to-first-meeting for new SDRs
  • Lift meeting quality (sales acceptance rate, show rate)
  • Improve conversion across the SDR funnel (connect → meeting set → meeting held → qualified opportunity)
  • Standardise our global sales development playbook - from talk tracks and objection handling to ICP and segment strategies
  • Build a structured 2–4 week onboarding program with clear learning paths for each segment (SMB, Mid-Market, Enterprise)
  • Define ramp milestones and certify SDRs on key competencies — discovery, qualification, handover, and calendar hygiene
  • Partner with managers to deliver coaching, role plays, and shadowing sessions with top performers and BDMs
  • Run a repeatable enablement calendar - weekly skills sessions, monthly certifications, quarterly refreshers
  • Create and maintain SDR playbooks covering talk tracks, messaging, and persona guides
  • Launch “Campaign-in-a-Box” kits to enable fast, effective SDR initiatives
  • Drive handover excellence through standardised notes, briefs, and qualification criteria
  • Own a central SDR knowledge base and keep content up to date with product and market shifts
  • Partner with RevOps and StratOps to align systems, sequences, and dashboards with enablement priorities
  • Leverage the sales tech stack (CRM, sequencing tools, call recording, LMS) to inform data-driven coaching
  • Define and track enablement KPIs: ramp time, time-to-first-meeting, meeting acceptance rate, pipeline per rep
  • Identify skill or process gaps and design targeted interventions
  • Build SDR scorecards with managers that link activity, quality, and outcomes
  • Work closely with Product Marketing, Marketing, and Sales leadership to align messaging, campaigns, and qualification standards
  • Support hiring and promotion readiness across the SDR career path (SDR → Senior SDR → Team Lead → BDM)

Requirements:

  • 3–5+ years in SDR enablement, SDR leadership, or sales training within a B2B SaaS environment (multi-region experience a plus)
  • A proven track record building onboarding and coaching programs that lift performance
  • Strong facilitation and curriculum design skills, confident leading live training and call coaching
  • Data-driven and tech-savvy: comfortable with HubSpot CRM, sequencing tools, call recording platforms, and LMS systems
  • Excellent written communication - clear, concise, and practical playbook creation
  • A collaborative, hands-on mindset - able to partner effectively with SDR Managers, BDMs, PMM, and RevOps
What we offer:
  • birthday leave
  • cultural leave
  • wellness reimbursements
  • volunteer days

Additional Information:

Job Posted:
December 08, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:
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