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Join Eftsure as our Sales Enablement Lead and build world-class onboarding and training that helps SDRs ramp faster, book better meetings, and create predictable global pipeline.
Job Responsibility:
Reduce ramp time and time-to-first-meeting for new SDRs
Lift meeting quality (sales acceptance rate, show rate)
Improve conversion across the SDR funnel (connect → meeting set → meeting held → qualified opportunity)
Standardise our global sales development playbook - from talk tracks and objection handling to ICP and segment strategies
Build a structured 2–4 week onboarding program with clear learning paths for each segment (SMB, Mid-Market, Enterprise)
Define ramp milestones and certify SDRs on key competencies — discovery, qualification, handover, and calendar hygiene
Partner with managers to deliver coaching, role plays, and shadowing sessions with top performers and BDMs
Run a repeatable enablement calendar - weekly skills sessions, monthly certifications, quarterly refreshers
Create and maintain SDR playbooks covering talk tracks, messaging, and persona guides
Launch “Campaign-in-a-Box” kits to enable fast, effective SDR initiatives
Drive handover excellence through standardised notes, briefs, and qualification criteria
Own a central SDR knowledge base and keep content up to date with product and market shifts
Partner with RevOps and StratOps to align systems, sequences, and dashboards with enablement priorities
Leverage the sales tech stack (CRM, sequencing tools, call recording, LMS) to inform data-driven coaching
Define and track enablement KPIs: ramp time, time-to-first-meeting, meeting acceptance rate, pipeline per rep
Identify skill or process gaps and design targeted interventions
Build SDR scorecards with managers that link activity, quality, and outcomes
Work closely with Product Marketing, Marketing, and Sales leadership to align messaging, campaigns, and qualification standards
Support hiring and promotion readiness across the SDR career path (SDR → Senior SDR → Team Lead → BDM)
Requirements:
3–5+ years in SDR enablement, SDR leadership, or sales training within a B2B SaaS environment (multi-region experience a plus)
A proven track record building onboarding and coaching programs that lift performance
Strong facilitation and curriculum design skills, confident leading live training and call coaching
Data-driven and tech-savvy: comfortable with HubSpot CRM, sequencing tools, call recording platforms, and LMS systems
Excellent written communication - clear, concise, and practical playbook creation
A collaborative, hands-on mindset - able to partner effectively with SDR Managers, BDMs, PMM, and RevOps
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