Sales Director Job at CloserStill Media (London)

Job Description

We’re looking for an ambitious, strategic and commercially driven Sales Director to lead the growth of two flagship events: London Vet Show and BVA Live. You’ll be responsible for driving revenue, shaping sales strategy, developing key client relationships, and leading a high-performing sales team. This is a role for someone who thrives in a fast-paced, insight-led environment and is motivated by building strong teams, growing markets, and delivering exceptional results.

Job Responsibility

Develop, implement and lead the sales strategy for both events
Set price points, manage profitability and ensure all targets align with business objectives
Drive the growth of major accounts and personally contribute to revenue through a sales split
Identify new markets, monitor competitor activity and uncover new commercial opportunities
Deliver accurate reporting on sales progress, forecasting and performance
Create post-event analysis and market insights to guide future development
Ensure an effective on-site sales strategy to maximise rebooking
Develop and maintain strong relationships with key customers, partners and associations
Identify and nurture new business, partnership and stakeholder opportunities
Represent the shows at competitor events and industry gatherings
Lead, motivate and develop the sales team to achieve ambitious revenue goals
Set and review individual and team targets, ensuring clarity and alignment
Recruit, train and support sales staff, fostering a culture of transparency, learning and high performance
Ensure the team is effectively using CRM systems and maintaining accurate records
Collaborate closely with marketing, operations, finance and the Portfolio Director to ensure seamless delivery of commercial objectives

Requirements

Strong commercial awareness and the ability to use data to inform decisions
Excellent communication, negotiation and relationship-building skills
Confidence working with sales, finance and CRM systems
strong skills in spreadsheets, presentations and reporting
A proactive, flexible approach and the ability to collaborate effectively with cross-functional teams
Strong time-management and delegation abilities
Experience in managing budgets, forecasting and planning
A passion for leading teams, developing talent and championing a positive sales culture

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