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Sales Director

closerstillmedia.com Logo

CloserStill Media

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Location:
United Kingdom, London

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Category:
Sales

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We’re looking for an ambitious, strategic and commercially driven Sales Director to lead the growth of two flagship events: London Vet Show and BVA Live. You’ll be responsible for driving revenue, shaping sales strategy, developing key client relationships, and leading a high-performing sales team. This is a role for someone who thrives in a fast-paced, insight-led environment and is motivated by building strong teams, growing markets, and delivering exceptional results.

Job Responsibility:

  • Develop, implement and lead the sales strategy for both events
  • Set price points, manage profitability and ensure all targets align with business objectives
  • Drive the growth of major accounts and personally contribute to revenue through a sales split
  • Identify new markets, monitor competitor activity and uncover new commercial opportunities
  • Deliver accurate reporting on sales progress, forecasting and performance
  • Create post-event analysis and market insights to guide future development
  • Ensure an effective on-site sales strategy to maximise rebooking
  • Develop and maintain strong relationships with key customers, partners and associations
  • Identify and nurture new business, partnership and stakeholder opportunities
  • Represent the shows at competitor events and industry gatherings
  • Lead, motivate and develop the sales team to achieve ambitious revenue goals
  • Set and review individual and team targets, ensuring clarity and alignment
  • Recruit, train and support sales staff, fostering a culture of transparency, learning and high performance
  • Ensure the team is effectively using CRM systems and maintaining accurate records
  • Collaborate closely with marketing, operations, finance and the Portfolio Director to ensure seamless delivery of commercial objectives

Requirements:

  • Strong commercial awareness and the ability to use data to inform decisions
  • Excellent communication, negotiation and relationship-building skills
  • Confidence working with sales, finance and CRM systems
  • strong skills in spreadsheets, presentations and reporting
  • A proactive, flexible approach and the ability to collaborate effectively with cross-functional teams
  • Strong time-management and delegation abilities
  • Experience in managing budgets, forecasting and planning
  • A passion for leading teams, developing talent and championing a positive sales culture

Additional Information:

Job Posted:
December 07, 2025

Work Type:
Hybrid work
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