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The Sales Director leads and shapes Lime Media's sales organization across both Out-of-Home (OOH) media and experiential marketing solutions. This role is responsible for setting the strategic direction of the sales team, building the infrastructure and systems that enable scale, and driving consistent revenue performance across both service lines. This is a builder's role — requiring someone equally comfortable operating at the strategic and tactical level. As the sales organization continues to grow, the Director will be hands-on in developing processes, coaching sellers, and establishing the operational foundation that the team will run on. Over time, this role will transition from building the infrastructure to leading through it. This is a non-quota carrying role. Success is measured by the performance and growth of the full selling team, with emphasis on organizational design, coaching quality, forecasting accuracy, and scalable process development.
Job Responsibility:
Own the annual sales planning process, including quota design, territory structure, compensation frameworks, and headcount planning
Define and evolve the go-to-market approach across OOH and experiential service lines, ensuring distinct and effective strategies for each
Architect the sales team structure to support current growth and future scale
Partner cross-functionally with Marketing, Operations, and executive leadership to align sales strategy with broader company goals
Deliver a reliable weekly revenue forecast to the CRO with clear visibility across OOH and experiential lines
Own the revenue operating model — setting the standards for CRM hygiene, pipeline staging, and deal progression across the team
Monitor pipeline health by seller, service line, and vertical segment
identify risks early and drive corrective action
Maintain a minimum 3x pipeline coverage ratio across the team
Establish and lead a structured coaching program for all sellers, including weekly 1:1s, call reviews, and skill development plans
Shadow sales calls and demos regularly to model best practices and provide real-time feedback, particularly as new sellers ramp
Build and manage 30/60/90 day onboarding plans for new hires to accelerate time to productivity
Coach sellers on distinct selling motions for OOH/media buyer conversations versus experiential pitches, ensuring tailored messaging and approach
Develop team leads and senior sellers as future leaders of the organization
Own the sales playbook end-to-end — including ICPs, outreach sequences, objection handling guides, and discovery frameworks — and refresh quarterly
Define and maintain distinct outreach strategies and messaging for OOH/media buyers versus experiential prospects
Establish and enforce pricing, proposal, and discounting standards
Own the sales technology stack, including CRM administration (HubSpot or Salesforce), tooling decisions, and integration with adjacent systems
Publish weekly activity dashboards segmented by OOH and experiential performance
Report monthly quota attainment by role and service line to the CRO
Track and report on BDR-to-AM conversion rates, ramp performance, and seller scorecard outcomes
Use data to identify performance gaps, drive targeted coaching interventions, and continuously improve team effectiveness
Own the full hiring lifecycle for all sales roles — from defining role requirements and leading interviews to making final hiring decisions
Define and document role-specific quotas, ramp expectations, and performance standards for each position on the team
Build a recruiting pipeline and employer brand presence that attracts high-caliber sales talent
Requirements:
8–12+ years of experience in sales, with at least 4–5 years in a sales leadership role with direct reports
Demonstrated experience building or scaling a sales team — not just managing a mature one
Proven ownership of pipeline management, revenue forecasting, and team-level quota attainment
Experience designing or significantly improving sales processes, playbooks, or onboarding programs
Strong CRM discipline and familiarity with enforcing data hygiene and process adherence (HubSpot, Salesforce, or equivalent)
Experience managing across multiple products, service lines, or sales motions simultaneously
Track record of hiring strong sales talent and developing sellers into high performers
Nice to have:
Experience in advertising, media, Out-of-Home (OOH), experiential marketing, or related industries
Familiarity with both media buying cycles and brand/marketing decision-making processes
Background managing teams selling to both agencies and direct brand clients
Experience with compensation design or quota-setting at a team or department level