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Are you a strategic sales leader that thrives in a dynamic, fast paced environment? Would you enjoy working in the exciting field of events? About our Team: We are a team of dynamic, result-driven B2B sales professionals passionate about the trade show and events industry, dedicated to creating experiences that connect, educate, and empower our audiences. About the Role: The Sales Director will drive revenue growth, customer retention, and strategic account development across the jewelry event portfolio. This role leads the commercial execution of exhibitor, sponsorship, and digital sales strategies while managing and developing a high-performing sales team. In this role you will work closely with Event Leadership, Marketing, Operations, and key industry stakeholders to deliver commercial success, strengthen market position, and ensure consistent execution of sales plans aligned with portfolio objectives.
Job Responsibility
Develop and execute event sales strategies to achieve and exceed revenue targets across exhibition space, sponsorship, digital products, and ancillary revenue streams
Identify opportunities for new business acquisition, customer expansion, and growth within emerging jewelry market segments
Ensure sales plans and territory/account strategies are developed and executed 10–12 months in advance of event delivery
Monitor market trends, competitor activity, and customer behavior to identify commercial opportunities and risks
Build strong relationships with key exhibitors, sponsors, industry associations, buyers, and strategic partners within the jewelry sector
Negotiate commercial agreements, sponsorship packages, and multi-event partnerships
Represent the company and portfolio at industry events, trade shows, and networking functions
Lead, coach, and develop Sales Managers and Account Executives to drive high performance and accountability
Establish clear KPIs, sales targets, and activity expectations across the team
Maintain accurate forecasting and pipeline management through Salesforce and reporting dashboards
Analyze sales performance data to provide actionable insights and identify improvement opportunities
Manage pricing strategy execution and inventory optimization in collaboration with leadership
Partner closely with Marketing to align campaigns, lead generation, and customer engagement strategies
Work with Sponsorship and Digital Sales teams to maximize integrated commercial opportunities
Requirements
Proven B2B sales leadership experience, preferably within events, exhibitions, luxury goods, jewelry, or related industries
Demonstrated success managing high-value accounts and delivering revenue growth
Experience leading and developing sales teams in target-driven environments
Strong commercial negotiation and strategic account management skills
Data-driven mindset with experience using Salesforce or similar CRM platforms
Strong communication, presentation, and stakeholder management capabilities
Ability to travel domestically and internationally as required