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Sales Director Continental Europe

· Job Posted May 04, 2026
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Job Description

The Sales Director will drive profitable revenue growth for our business in Continental Europe. This person will provide sales leadership and will be accountable for the sales strategy and execution to achieve the company's annual revenue and margin growth goals for this market.

Job Responsibility

  • Lead the development, and ensure the implementation, of the Sales strategy
  • Managing and supporting sales team in selling Domestic, Commercial Water Treatment and Renewable Products to designated OEMs, Merchants and Distributors
  • Ensure the correct use of the Atlas system
  • Recruitment of new sales people as required in line with the management teams' agreed strategy
  • Training and development of new sales people as required in line with the management teams' agreed strategy
  • Top 50 Customers – Build an association and understanding
  • Support and assist the sales team in identifying and converting key prospects
  • OEMS – Develop future strategies and build relationships with key major Mainland OEMs
  • Perform regular reviews with the Sales Management team and provide oversight to the overall team's reviews
  • Influence end users, OEM's and Contractor/Specifier markets to ensure the use of Fernox products and so achieve agreed sales targets
  • Continuously assess the market to identify new customers and opportunities
  • Assist the Sales team in establishing and stabilising the existing customer base by ensuring that they are supplied with the service and products they require
  • Assist head office and field colleagues on any technical matters that will be required
  • Continuously assess the market in order to identify new potential for sales growth including adjacent markets
  • Assist the sales team in building and maintain effective customer relationships so as to make key customer decision-makers aware of the Fernox service capabilities
  • Co-ordinate/deliver call plans and records, monthly reports and other administrative documentation in a timely and accurate manner
  • Provide feedback on customer business development, competitor activity and product/service performance to assist sales and marketing plans
  • Assist collating budgets, sales and inventory forecasts

Requirements

  • Experience within the HVAC industry
  • Bachelor's Degree or equivalent experience in Business, Sales, Marketing or related field
  • At least 10 years of demonstrated sales management and leadership experience, exceeding annual sales goals, and leading and growing a global sales team
  • Exceptional hands-on leader and coach with a proven track record for setting, achieving and exceeding revenue and margin growth goals
  • Experience negotiating and crafting complex deal structures that create win-win solutions for our business and for our global customers
  • Comfortable leading a sales organization that follows a structured, team-based sales process and methodology
  • Deep experience with sales process, sales performance metrics, sales analytics, and Customer Relationship Management (CRM) systems such as Salesforce.com
  • Fluent English

Nice to have

  • Advanced degree (MBA, Master's)
  • Experience using Sales Methodologies such as RADAR, Strategic Selling, Target Account Selling, SPIN Selling, Solution Selling

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