CrawlJobs Logo
AppLovin Logo AppLovin · Sales

Sales Director, Consumer Apps

United States, New York City 171500.00 - 357500.00 USD / Year · Job Posted February 17, 2026
Apply Position
Job Link Share

Job Description

The AppLovin Consumer App Growth team fuels the growth of some of the largest mobile apps globally across verticals such as fintech, meal delivery, ride hailing, video content streaming, shopping and more. You will work as an integral part of the Revenue team to close new advertisers and scale them to their maximum potential on the AppDiscovery platform. AppLovin is looking for a demand-side business builder in the in-app performance advertising space to join our Consumer Apps function in North America. The role will be responsible for closing US-originated demand, specifically around mobile first companies doing performance marketing, including but not limited to Top Tier Performance clients and agencies.

Job Responsibility

  • Engage with CMOs/Head of Marketing of consumer mobile apps to manage growth and implement strong consultative sales processes
  • Develop strategic relationships by identifying key new business opportunities
  • Proactively contact new/existing clients and educate, propose and secure buy-in for AppLovin’s Axon advertising Platform
  • Identify, propose and sell to targeted organizations across the North America region to achieve AppLovin sales goals
  • Lead key Agency relationships to develop partner growth across North America
  • Manage the entire sales cycle and individual sales pipeline to maximize individual sales revenue while providing accurate and timely forecasts
  • Provide an excellent level of professionalism and service in responding to general and customized client requests
  • Understand what matters most to your accounts and drive an action plan for revenue growth
  • Formulate and communicate product, strategic value, contractual, technical, and financial updates with partners and internal stakeholders
  • Partner with the broader AppLovin Business Development and Sales teams in the region
  • Be a team player with a keen understanding of internal cross-functional & international communication/collaboration across multiple operational teams
  • Translate partner feedback into prioritized business cases to inform the product roadmap
  • Attend industry events and conferences to represent AppLovin and grow your industry knowledge
  • Work closely with product teams and partners to navigate and launch product betas, partner integrations, and commercialization strategies

Requirements

  • Consistently the top performer on a high-performing team
  • Solid experience in digital marketing, with a specific focus on Consumer Apps and Agencies, understanding how these businesses make media buying decisions
  • Strong experience in selling to marketing teams at Consumer App companies and Agencies
  • Excellent attention to detail, with a passion for and understanding of our products and the mobile & eCommerce ecosystems
  • Can work cross-functionally to drive outcomes that benefit our demand clients
  • Understand the larger business context and can drive contributions that benefit not only your clients but our full platform business
  • Thrive in early-stage business settings where chicken and egg is the norm
  • Can manage multiple priorities and lead several time-sensitive projects concurrently in a fast-paced environment with minimal direction
  • Excellent communication skills, actively listen to client needs, and translate this feedback back to the product to develop high-value solutions
  • BA/BS degree preferred
  • At least 5 years of work experience, preferably sales experience working with Consumer App Companies and Agencies
  • Understanding of the mobile advertising ecosystem
  • Travel expected as and when possible

Nice to have

  • BA/BS degree preferred
  • At least 5 years of work experience, preferably sales experience working with Consumer App Companies and Agencies
  • Understanding of the mobile advertising ecosystem

What we offer

  • Equity eligible
  • Health Insurance: Medical, Dental, Vision, Life, Disability
  • Retirement Benefits: 401(k) Retirement Plan
  • Paid Time Off: Unlimited Discretionary Time Off
  • Paid Holidays: 10 paid holidays per year
  • Paid Sick Leave: 80 hours per year
AppLovin - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Sales Director, Consumer Apps

8 matching positions

Commercial Europe Region Marketing Director

The Marketing Director is a pivotal leadership role, responsible for defining an...
Location
Location
Germany , Raunheim
Salary
Salary:
122282.00 - 180120.00 EUR / Year
lotuscars.com Logo
Lotus UK Manufacturing
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Progressive experience in marketing and PR, with previous experience in a senior leadership role (Director / Head of / VP level) within an international setting
  • Mandatory experience working with OEM global luxury brands, deep understanding of the high-net-worth consumer mindset
  • Fluent in English is essential for effective communication with global stakeholders, bilingual and multi-language is desirable
  • Expertise in social media and digital marketing landscapes, with a proven ability to adapt and apply successful strategies to the European and UK markets
  • A distinguished leadership style, exceptional in cross-team collaboration and resource integration
  • Strong commercial acumen with a demonstrable track record of converting brand strategies into measurable sales leads and revenue growth
  • Bachelor’s degree or equivalent in Marketing, Communications, Business or relevant field
Job Responsibility
Job Responsibility
  • Develop and own the overarching marketing strategy
  • Champion creative excellence by conceiving and directing high-impact, innovative product launch campaigns and brand experiences
  • Provide visionary leadership to media and creative agencies
  • Spearhead our digital transformation by building our social media ecosystem from the ground up
  • Oversee the strategic development and user experience of the company’s official website and mobile app
  • Direct a comprehensive Marketing PR strategy
  • Cultivate and leverage senior-level relationships with key media, influencers, and industry partners
  • Ensure a consistent and powerful brand narrative across all internal and external communication channels
  • Oversee product launches
  • Collaborate with engineering, sales, and product teams
  • Fulltime
Read More
Arrow Right

Category Strategy Manager

The Category Strategy Manager supports the Category Strategy team in developing ...
Location
Location
United States , New York
Salary
Salary:
65.00 - 69.00 USD / Hour
softwareresources.com Logo
Software Resources
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of experience in advertising, media and/or marketing and in the given category preferred (5+ PREFERRED)
  • Media experience at an agency or client-side or experience with a sales development/strategy role at a media company
  • Multi-platform media planning, buying, strategy and measurement with a strong background in addressable and data-driven solutions
  • Experience with working with R/F tools such as Nielsen Media Impact
  • Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others
  • Working knowledge of cross platform effectiveness and attribution vendors to measure brand lift, sales lift, app downloads, engagement and attention, etc.
  • Self-starter who takes initiative and can navigate without constant direction
  • Strong multitasking capabilities and the ability to work effectively in a fast-paced environment of tight deadlines and constant change
  • Team-oriented, with experience working across a matrixed organization
  • Excellent written, verbal and interpersonal communication skills
Job Responsibility
Job Responsibility
  • Supports the Category Strategy team in developing category and client strategies driving ad sales revenue in a given advertising vertical
  • Works with cross-functional teams including Research, Client/Marketing Solutions, Data & Measurement Solutions, Sales and Sales Communications to frame category narratives and go to market presentations
  • Works with the Category Strategy Director to develop insights supporting strategies to broaden the value proposition of Advertising in the marketplace with a focus on data-driven solutions, automation, and audience-based buying
  • Anticipates and creates selling stories for category-relevant properties and platforms within the Advertising portfolio and key business segment priorities
  • Responsible for understanding a category from both a business perspective and a media perspective including overall business trends, consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending analysis
What we offer
What we offer
  • Medical, dental, and vision coverage
  • 401(k) with company match
  • Short-term disability
  • Life insurance with AD&D
  • Fulltime
Read More
Arrow Right

Category Strategy Manager

The Category Strategy Manager supports the Category Strategy team in developing ...
Location
Location
United States , New York
Salary
Salary:
65.00 - 69.00 USD / Hour
softwareresources.com Logo
Software Resources
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of experience in advertising, media and/or marketing and in the given category preferred (5+ PREFERRED)
  • Media experience at an agency or client-side or experience with a sales development/strategy role at a media company
  • Multi-platform media planning, buying, strategy and measurement with a strong background in addressable and data-driven solutions
  • Experience with working with R/F tools such as Nielsen Media Impact
  • Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others
  • Working knowledge of cross platform effectiveness and attribution vendors to measure brand lift, sales lift, app downloads, engagement and attention, etc.
  • Self-starter who takes initiative and can navigate without constant direction
  • Strong multitasking capabilities and the ability to work effectively in a fast-paced environment of tight deadlines and constant change
  • Team-oriented, with experience working across a matrixed organization
  • Excellent written, verbal and interpersonal communication skills
Job Responsibility
Job Responsibility
  • Supports the Category Strategy team in developing category and client strategies driving ad sales revenue in a given advertising vertical
  • Work closely with cross-functional teams including – Research, Client/Marketing Solutions, Data & Measurement Solutions, Sales and Sales Communications to frame category narratives and go to market presentations for the category and category clients
  • Work with the Category Strategy Director to develop insights supporting strategies to broaden the value proposition of Advertising in the marketplace with a focus on data-driven solutions, automation, and audience-based buying
  • Anticipate and create selling stories for category-relevant properties and platforms within the Advertising portfolio and key business segment priorities
  • Responsible for understanding a category from both a business perspective and a media perspective including overall business trends, consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending analysis
What we offer
What we offer
  • medical, dental, and vision coverage
  • a 401(k) with company match
  • short-term disability
  • life insurance with AD&D
  • Fulltime
Read More
Arrow Right

Vp, Product - Digital Experiences

The Vice President (VP) of Product, Digital Experiences will play a pivotal lead...
Location
Location
United States , Bellevue
Salary
Salary:
258000.00 - 349000.00 USD / Year
https://www.t-mobile.com Logo
T-Mobile
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Over 10 years of experience in Digital Product Management, with a strong focus on app and web development in an agile software product environment, ideally within a large consumer organization managing applications with 50+ million MAUs
  • Consistent track record in leading the development and launch of high-scale digital applications, delivering impactful user experiences for millions of consumers
  • Extensive experience in managing and optimizing mobile and web-based products, with expertise in digital platforms, product lifecycle management, and customer-centric design
  • Strong background in working closely with cross-functional teams, including engineering, design, and marketing, to bring innovative digital products to market
  • 5+ years of experience leading digital transformation efforts, driving innovation in web and app development, and successfully launching new product features at scale
  • Expertise in leading digital strategies and product roadmaps, with a focus on driving user engagement, retention, and overall business growth through innovative digital solutions
  • 5+ years of experience leading and mentoring teams of 5 or more manager-level direct reports, fostering a culture of collaboration, accountability, and continuous improvement
  • Bachelor's Degree in Computer Science, Engineering, IT, or a related field
  • Demonstrated ability to drive the execution of digital strategies and achieve results in large-scale, consumer-facing digital products
  • Proven ability to inspire and lead teams, managing performance, development, and growth while fostering an environment of creativity, autonomy, and innovation
Job Responsibility
Job Responsibility
  • Develop and execute a comprehensive digital product strategy that aligns with the company's overall goals and objectives, with a focus on both consumer and micro-business segments
  • Identify and capitalize on emerging digital trends, technologies, and customer needs to ensure the product portfolio remains innovative and competitive
  • Collaborate with cross-functional teams, including engineering, marketing, sales, and customer support, to create a cohesive and integrated digital experience across all platforms (T-Life, web, etc.)
  • Lead, mentor, and inspire a high-performing team, including Directors of Commerce, Service, Assisted Systems, Lifestyle, and Broadband (HSI + Fiber), ensuring alignment with the company’s objectives and fostering an environment of growth and innovation
  • Develop and implement strategies for talent acquisition, retention, and development within the digital product team
  • Establish clear performance metrics and accountability frameworks to track the success and impact of digital products
  • Ensure that digital experiences are tailored to meet the unique needs of both the Consumer and Micro-Business customer segments, focusing on improving usability, engagement, and conversion rates
  • Drive the development of scalable solutions to enhance the customer journey across both digital and traditional touchpoints
  • Oversee the integration of service, commerce, and lifestyle features that provide seamless experiences for users
  • Lead and prioritize the digital product roadmap, balancing short-term deliverables with long-term innovation initiatives
What we offer
What we offer
  • medical insurance
  • dental insurance
  • vision insurance
  • flexible spending account
  • 401(k)
  • employee stock grants
  • employee stock purchase plan
  • paid time off
  • up to 12 paid holidays
  • paid parental and family leave
  • Fulltime
Read More
Arrow Right

Director, Lifecycle & Performance Marketing

The Director of Lifecycle & Performance Marketing leads data-driven strategies t...
Location
Location
United States , Cincinnati
Salary
Salary:
Not provided
creativesoncall.com Logo
Creatives On Call
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in marketing, business, analytics, or a related field
  • 8+ years of experience in lifecycle, performance, growth, or digital marketing
  • Proven experience leading CRM and lifecycle marketing programs across email, SMS, mobile, and web
  • Hands-on experience implementing and optimizing Salesforce or similar CRM platforms
  • Strong expertise in paid media strategy across SEM, paid social, CTV, OOH, and emerging channels
  • Data-driven mindset with experience in attribution, testing, and performance optimization
  • Experience managing agency partners and external vendors
  • Strong cross-functional collaboration and stakeholder management skills
  • Experience leading and developing high-performing teams
  • People management experience and a genuine interest in developing talent
Job Responsibility
Job Responsibility
  • Lead the vision, strategy, and execution of lifecycle and performance marketing to drive customer acquisition, engagement, retention, and revenue growth
  • Champion the implementation, adoption, and continuous optimization of Salesforce as the core CRM and lifecycle marketing platform
  • Design and evolve end-to-end customer journeys across key touchpoints including email, SMS, mobile app, web, and on-site point-of-sale experiences
  • Own paid marketing strategy and investment across SEM, paid social, CTV, OOH, and emerging channels to support ticket/membership sales and special initiatives
  • Partner closely with Sales, Business Strategy & Analytics, and Data teams to align campaigns with demand curves, inventory, and sales priorities
  • Develop and scale audience segmentation, personalization, and automation strategies to maximize customer lifetime value
  • Collaborate with marketing, creative, and content teams to ensure messaging is consumer-first, on-brand, and performance-driven
  • Lead agency relationships, managing scopes, performance, and accountability across external partners
  • Oversee dashboard development, reporting, and insight generation in partnership with analytics teams to support revenue growth and executive decision-making
  • Manage budgets, pacing, and forecasting across lifecycle and paid marketing efforts
What we offer
What we offer
  • Generous paid time off and holiday schedule
  • Option for one work-from-home day per week (by department and schedule)
  • Medical, Dental, Vision, Life Insurance, and 401k plan with company match
  • Short-Term & Long-Term Disability Insurance
  • Maternity & Paternity Leave and Family Building Benefit
  • Employee Assistance Program and wellness benefits including free Calm App subscription
  • Merchandise discounts and complimentary access to live events
  • Community volunteer opportunities
  • Professional development and frequent team-building opportunities
  • Employee recognition and referral programs
  • Fulltime
Read More
Arrow Right

Category Strategy Manager

The Category Strategy Manager supports the Category Strategy team in developing ...
Location
Location
United States , New York
Salary
Salary:
65.00 - 69.00 USD / Hour
softwareresources.com Logo
Software Resources
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of experience in advertising, media and/or marketing and in the given category preferred (5+ PREFERRED)
  • Media experience at an agency or client-side or experience with a sales development/strategy role at a media company
  • Multi-platform media planning, buying, strategy and measurement with a strong background in addressable and data-driven solutions
  • Experience with working with R/F tools such as Nielsen Media Impact
  • Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others
  • Working knowledge of cross platform effectiveness and attribution vendors to measure brand lift, sales lift, app downloads, engagement and attention, etc.
  • Self-starter who takes initiative and can navigate without constant direction
  • Strong multitasking capabilities and the ability to work effectively in a fast-paced environment of tight deadlines and constant change
  • Team-oriented, with experience working across a matrixed organization
  • Excellent written, verbal and interpersonal communication skills
Job Responsibility
Job Responsibility
  • Supports the Category Strategy team in developing category and client strategies driving ad sales revenue in a given advertising vertical
  • Work closely with cross-functional teams including – Research, Client/Marketing Solutions, Data & Measurement Solutions, Sales and Sales Communications to frame category narratives and go to market presentations for the category and category clients
  • Work with the Category Strategy Director to develop insights supporting strategies to broaden the value proposition of Advertising in the marketplace with a focus on data-driven solutions, automation, and audience-based buying
  • Anticipate and create selling stories for category-relevant properties and platforms within the Advertising portfolio and key business segment priorities
  • Responsible for understanding a category from both a business perspective and a media perspective including overall business trends, consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending analysis
What we offer
What we offer
  • medical, dental, and vision coverage
  • a 401(k) with company match
  • short-term disability
  • life insurance with AD&D
  • Fulltime
Read More
Arrow Right

Product Design Director

We’re looking for a Product Design Director to lead the design of our Afterpay e...
Location
Location
United States , Bay Area
Salary
Salary:
251600.00 - 377400.00 USD / Year
block.xyz Logo
Block
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12+ years of experience in product design, with a strong portfolio of whole-product ownership and consumer-facing apps
  • Proven experience defining product strategy and following through with exceptional design execution
  • A track record of shipping high-impact, high-quality end-to-end product experiences at scale
  • Mastery of interaction, visual, and systems design
  • Experience leading design in complex ecosystems that span multiple geographies and regulatory environments
  • Ability to move fluidly between visionary thinking and detailed execution
  • Strong communication and storytelling skills that inspire teams and executives alike
  • Experience mentoring and leveling up other designers
  • A passion for shaping the future of money management and commerce for millions of people
Job Responsibility
Job Responsibility
  • Lead design across the Afterpay global apps, from vision through execution
  • Own the end-to-end customer experience across entire product areas, not just individual features
  • Partner with product, engineering, research, data, sales and marketing to define strategy and roadmap
  • Translate complex financial and commerce concepts into clear, intuitive, and trustworthy customer experiences
  • Elevate design craft and customer impact across core surfaces including home, checkout, payments, and post-purchase
  • Drive clarity and alignment in ambiguous problem spaces, balancing global consistency with local market needs
  • Contribute to and evolve Cash App’s design system while maintaining Afterpay’s distinct brand equity
  • Mentor other designers, modeling excellence in craft, storytelling, and cross-functional influence
  • Represent the voice of the customer and push for bold, customer-first solutions that scale globally
What we offer
What we offer
  • Remote work
  • medical insurance
  • flexible time off
  • retirement savings plans
  • modern family planning
  • Fulltime
Read More
Arrow Right

Ecommerce Manager - Sustainable Beauty

My award-winning ethical sustainable beauty client is looking for a brand-new Ec...
Location
Location
United Kingdom , London
Salary
Salary:
55000.00 GBP / Year
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • ecommerce experience in a pure-play online or multi-channel consumer business
  • understanding of Shopify, Klaviyo, third-party apps and plugins
  • experience creating and analysing A/B testing results with a proven success delving growth in customer engagement, conversion rates and revenue online and via email/SMS
Job Responsibility
Job Responsibility
  • work with the Marketing and Ecommerce Director to build budgets and sales forecasts
  • reporting weekly on website and CRM performance on e-commerce data, analytics
  • ensure regular maintenance and security reviews of the e-commerce platform
  • understand and optimise their existing customer acquisition funnel
  • work with the wider marketing team to measure new customer acquisition strategies
  • analysing website performance and KPIs improving on-site CVR, AOV and CRM performance
  • build CRM lists by optimising email and SMS campaigns via Klaviyo
  • create, analyse and optimise subscriber segments and campaigns to increase email engagement, enhance personalisation and optimise loyalty programmes
What we offer
What we offer
  • 10% performance-based bonus
  • working from home 3 days a week
  • Fulltime
Read More
Arrow Right