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The Sales Development Team Lead will lead a high-performing team of Sales Development Representatives (SDRs), driving customer engagement and pipeline growth through skill-based coaching, strategic alignment, and cross-functional collaboration. Success in this role is measured by the ability to develop team capabilities, foster agility, and deliver consistent business impact.
Job Responsibility:
Team Leadership & Coaching: Apply coaching techniques to develop SDRs’ core skills: prospecting, objection handling, and value articulation
Use performance data to tailor individual development plans and foster a culture of continuous improvement
Cross-Functional Collaboration: Partner with Marketing, Product, Services, and Sales to align messaging and outreach strategies
Engage with Channel Partners to identify joint opportunities and optimize SDR contribution
Process & Operational Excellence: Identify and implement process improvements using data insights and feedback loops
Ensure CRM (Dynamics 365) hygiene and forecasting accuracy through skillful data management
Learning & Development: Collaborate with L&D to design skill-based training programs
Promote peer learning, mentoring, and microlearning to build SDR capabilities
Culture & Values: Embed company values into daily operations and coaching conversations
Champion a psychologically safe environment that encourages experimentation and growth
Requirements:
Sales Enablement & Prospecting: Skilled in creating and executing outreach strategies using tools like SalesLoft, HubSpot Sales Hub, or XANT
Ability to craft compelling sales content (emails, call scripts) tailored to buyer personas
Data Fluency: Proficient in interpreting sales analytics to guide decisions and forecast accurately
Comfortable using Microsoft Excel and PowerPoint to communicate insights
Communication & Influence: Strong verbal and written communication skills to engage internal and external stakeholders
Ability to influence cross-functional teams and adapt messaging to different audiences
Agility & Innovation: Demonstrated ability to launch or relaunch SDR programs with measurable impact
Comfortable working in fast-paced, high-growth environments and adapting to change
Talent Development: Skilled in identifying and nurturing SDR talent through structured feedback and coaching
Maintains a network of top SDR talent and contributes to hiring decisions based on skill potential
Nice to have:
Experience working with channel partners and understanding of channel go-to-market strategies
Background in technology or SaaS environments
Prior success in driving SDR team performance through skill-based metrics